People are using social media all day, every day, all around the world. As a small-business owner, you might be wondering how to reach the right people on different social media platforms. It all begins with creative, compelling social media content ideas. And we’ve got
When Shane Evans and her husband, Wayne, co-founded Massage Heights back in 2004, they had a vision to provide professional, affordable massage therapy services. Now a thriving franchise with dozens of locations across the United States and Canada, Massage Heights continues to expand. Their Retreats
When you’re working to build your brand on social media, it’s important to know what your competitors are up to. A social media competitive analysis will help you see how you stack up against them and identify opportunities to get ahead. The purpose of a
As a business owner, eventually you may come to the realization that you can’t do everything yourself. Late nights, early mornings and a nonstop busy schedule catch up with you at some point. That’s when you might decide to outsource your social media and certain
If you’re looking for marketing lessons from the pandemic, you don’t have to look far. Just one year ago, businesses were forced to adapt to lockdowns, closures and a new way of doing business. Those that have survived are using marketing lessons from the pandemic
Advertising on Facebook and other social media channels helps you to build brand awareness, generate leads and grow your following. If you’re not familiar with boosted posts and other types of ads, this article will help you understand how it works and why you should
Content writing is an art and a science. The art comes in the form of beautiful imagery and word wizardry. The science comes in the form of carefully crafted phrases, written in just the right combination of characters. Even the greatest email promotions of all
It’s the moment you’ve been waiting for — you’re finally ready to launch your product. Whether you have a brand-new startup or a seasoned business, the success of your product launch depends largely on how you market it. Social media plays a huge role in
Technology has changed the way companies conduct themselves today, allowing for greater efficiency and fewer headaches in all areas of business. One of the fastest-growing areas of technology is digital marketing, something that all businesses need to familiarize themselves with in order to succeed. Rallio’s
You may have seen some of our recent articles on employee advocacy and how it can transform your team members into brand ambassadors. When implemented effectively, employee advocacy is, indeed, an effective way to spread brand awareness and broaden your impact on social media. Before
