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Why You Need to Keep Up Your Marketing Despite the Coronavirus

If the terms “an abundance of caution” and “unprecedented times” sound familiar to you, you’re not alone. Businesses and individuals around the world are facing the kind of territory typically reserved for summertime blockbusters and epic novels. However, here we are, navigating the uncertainty of

How to Spring-Clean Your Social Media Marketing Strategy

In between scrubbing your baseboards and organizing your junk drawers this spring, remember to dust off your social media marketing strategy, too. Tidying up your accounts will help ensure your online profiles are working overtime to generate leads and build relationships through daily engagement. The

What Makes for a Happy Franchisee? Marketing Support Is a Top Factor

With all the different “top franchise” lists available, it’s easier than ever for franchise candidates to research their options for a franchise investment. Franchise Business Review’s Top Franchise Opportunities is one such list, with the distinct advantage being its focus on franchisee satisfaction and performance.

Top Franchise Social Media Marketing Trends for 2020

In case you haven’t noticed, 2019 is rapidly coming to a close — and soon, we’ll be tackling new challenges in 2020. Before we get there, though, it’s important to take some time to reflect on the past year’s successes and identify opportunities for growth

Top Ranked Social Media Company for Business

For a second year running, Rallio has been named a top ranked social media company for business and franchises in 2019 by Entrepreneur magazine. Overall, Rallio landed as #6 in the Marketing category among other companies that provide all types of marketing support. Of those

Common Red Flags in a Franchise Marketing Plan

Buying a franchise is a significant investment — and it goes without saying that franchisees want to be successful in business to make that investment worth their while. Having a clear marketing plan for them will help them come out of the gate strongly and