Rallio – Social Media for Franchises, Small & Local Business
Blog
As a franchisor, you devote considerable time and resources to getting your branding just right. From developing a logo and messaging to creating brand guidelines and marketing materials...
Social media analytics remind me of the Wikipedia rabbit hole. You try to look at one simple thing, and next thing you know, you’re several pages away on a completely different topic...
Most top brands today would agree that having a presence on social media is a must. If your business has multiple locations run by individual owners or managers, however, it’s not enough to tell...
At Rallio, we meet with corporate offices that have a varied number of locations (or franchisees, agents, offices and so forth) under them. Many of them understand how essential local pages are to...
Photos add the most value to your social media content marketing strategy. They consistently get the most shares on Facebook over text, links and video (though video engagement has risen with the...
As a franchisee, you likely have at least a vague idea of the importance of social media to your business. That is to say, you keep hearing that you need to be on social media. But can you succinctly...
ROI. Everyone’s looking for it. It’s a short leap from being able to track engagement online to asking how it will help your business. Through the power of the internet, the ability to...
With so many social networks taking up popular bandwidth, it can be difficult to keep up, or frankly, even know where to start. It can be overwhelming to have a grasp on so many platforms at once...
It starts off innocently enough. Let’s say you have a brand-new coffee shop, and you are super proud of it, as you should be. You know you need a Facebook page to promote it, so away you go, setting...
