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Complete Guide to Starting a Facebook Business Page

Facebook is an extremely powerful tool that can help your business grow by expanding your customer base, boosting your reputation and developing brand awareness. Setting up a Facebook business page is...

Lessons in Self-Promotion From Gabrielle Bernstein

When you’re building a brand, one of your first orders of business is getting your message in front of the right audience. From social media to word of mouth, you have so many tools at your...

How to Run an Instagram Contest and Boost Your Fan Base

Instagram has become a popular way for brands to connect with their target audiences and build a fan base using visually engaging content. If you’re looking for ways to boost your Instagram...

Social Media Cheat Sheet: A Roundup of Our Best Tips

There’s a lot to learn when you’re first getting started with social media marketing, and even when you’ve been doing it a while, there’s still more to discover. Rather than...

Social Media Terms Your Company Should Know, Part 2

If you read my last post on Social Media Terms Your Company Should Know, you learned about the most common terms on the major platforms: Facebook, Instagram, LinkedIn and Twitter. (I also included a...

Social Media Terms Your Company Should Know

Social media has a language of its own, and being able to speak it fluently is critical to any business’s success today. From basic terms such as “comment” and “like” to...

How (and Why) to Choose a Hashtag for Your Brand

As you may already know, hashtags are conversation starters. You can use them on Twitter, Instagram and Pinterest (less so on Facebook) to connect with your target audience around topics of relevance...

7 Ways to Boost Your Twitter Following Organically

When you’re looking to boost your Twitter following, it’s tempting to want to make it happen overnight. Nobody wants to have 43 followers when you could buy thousands all at once, right?...

Content Marketing 101: Engage Your Audience With Great Storytelling

Think about the last time you went to a social event where you engaged with people you didn’t know. Were there any guests you found to be particularly memorable? If so, I’d venture to...

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