Rallio – Social Media for Franchises, Small & Local Business
Blog
Think about the last time you went to a social event where you engaged with people you didn’t know. Were there any guests you found to be particularly memorable? If so, I’d venture to...
If you have a love-hate relationship with online reviews, that’s completely understandable. On the one hand, you have loyal fans who rave about your business, and on the other, you have...
It’s no secret that social media trends shift quickly, sometimes before you even realize they’ve come and gone. So I can’t promise you that all of the following trends will stay...
We often talk about leveraging social media to boost a brand’s reputation, customer base and connection with its audience. But let’s not forget about the importance of building a personal...
Recently, I was scrolling through my Facebook feed when I came across a post by an acquaintance of mine who is a business owner. He was expressing disdain at a Yelp review left by a customer, and...
Those who know me know that I’m quite fond of the proper use of the English language. Yes, I am that person who notices typos, errant apostrophes, commas where there should be periods, and...
Have you ever thought about starting a blog but stopped short anytime you sat down to write? Whether due to other distractions, procrastination or just plain old writer’s block, there will...
In marketing for franchisors and franchisees, we often get asked this question: “How do we make a good offer?” Everyone’s trying to figure out how to turn online interactivity into...
This is not a post telling you all the things you’re doing wrong on social media. Nor is it a list of things you should be doing to increase your social presence. Now that we’ve gotten...
