Rallio – Social Media for Franchises, Small & Local Business

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The 5 Top Players You Need on Your Social Media Team

When most businesses are getting started, they might handle their social media themselves. Or they might simply put off using social media as a marketing medium. The idea of having a full-blown social...

How to Handle Negative Online Reviews

When you’ve worked hard to build a business, negative online reviews can be a real disappointment. You might do everything right, and some customer, somewhere, will manage to find something wrong...

5 Terrifying Social Media Mistakes That Can Scare Away Your Followers

Social media mistakes are not uncommon — and they could be costing you big if you continue to repeat them. The most terrifying social media mistakes are the ones that might just scare away your...

Branding Your Business Is Easy Once You Handle These 4 Potential Pitfalls

This post is an updated repost of a previously published article. As a franchisor, you put a lot of time and resources into branding your business. Logo development, brand guidelines, marketing...

Are You a Social Media Success Story? Rallio Can Help You Get There

Recently in our Friday morning Zoom calls, our team has been sharing stories of the different ways we’ve had a positive impact on clients. Each social media success story of which we’ve been a part is...

Your Guide to 2021 Marketing Based on Current Consumer Trends

If 2020 has taught us anything as social media marketers, it’s adaptability. The plans you had for your 2020 marketing may have had to be adjusted, put on hold or scrapped altogether. Now, as you...

Brand Voice: What Is It and Why Does It Matter?

In the cluttered world of social media, distinguishing yourself from the competition is more important than ever. Brands are vying for attention, and your brand voice can help you stand out from the...

3 Critical Questions to Ask Before Slashing Your Marketing Budget

If you’re thinking of slashing your marketing budget right now, you’re not alone. Faced with the pandemic and economic uncertainties, many business owners are looking for ways to trim their expenses...

7 Habits of Highly Successful Social Media Marketers

Certain habits are, arguably, not very productive (say, binge-watching Netflix). Others are the stuff that great businesses are built upon. Successful social media marketers have the good habits...

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