Every business owner knows that sinking feeling when they see a negative review pop up online. Whether it’s a one-star rating on Google or a lengthy complaint on Yelp, negative online reviews...

  Imagine this: a customer wants to visit your store. They search online and find your business, but the address is wrong. Or maybe the phone number doesn’t work. Frustrating, right? This happens more...

  What does your brand’s social media look like these days? Is the engagement flooding in, or are there crickets on your posts? With over 5.41 billion social media users worldwide, representing almost...

When trying to maximize online visibility as a local business, local search engine optimization (SEO) is essential, and one of the most powerful tools you can use to get the most from your efforts is...

When attempting to connect with local audiences, you can’t depend on broadly targeted content. You need to optimize content for locally targeted search terms and speak more directly to local audiences...

If you own a local business, one of the most important tools to connect with local audiences is a Google Business Profile, formerly known as Google My Business. Among the many elements to optimize for...

Marketing Automation Social media is everywhere, and just about everyone is on one or more platforms today, reaching billions of people across the globe. Businesses that don’t target their audiences...