Author: Rallio

Social

3 Simple Ways to Increase Your Exposure Online

Post author By Rallio
Post date September 20, 2021

Are you looking to increase your exposure online? With so many different types of media competing for your audience’s attention, standing out can feel challenging — but it’s not impossible.

Rather than try to implement every idea under the sun as far as social media marketing goes, try a few of the simple ideas below. Set aside an hour a day for your marketing efforts, and little by little, you’ll be able to make progress.

Get Active on Social Media

If you haven’t already, start by setting up social media profiles on the major platforms: Facebook, Instagram, Twitter and LinkedIn. Each platform is slightly different in terms of how content is presented and the types of tools available. But don’t worry about that too much right now. Just start with the basics of a profile picture, cover photo, bio, and information about your business such as website and contact information.

Then, start posting content! Does that sound scary? It shouldn’t. All it takes is a smartphone with a camera to get started.

You can snap photos of people, customers who wish to provide testimonials, fur babies who visit your location or belong to your team, community events, and other real-life people and places. These types of authentic photos will help you connect with your audience and provoke conversations online. (Nobody can scroll past a cute puppy, right?)

See our article 15 Social Media Content Ideas for Small Businesses for more ideas of what to post on social media.

Hold a Contest

Running a contest on social media can help you not only grow your following, but also build brand awareness while rewarding your loyal followers.

Some of the possible goals you might have in running a contest on social media could include:

More views of your posts. Ask people to like and comment on your contest posts, so that more people will see them. Add a boost to these posts for even more visibility.
Brand awareness. As more people see your content, they’ll become more aware of who you are and what you have to offer. Partner with complementary businesses and influencers to be introduced to their followers, too.
Email list growth. In addition to asking for engagements on your social contest posts, you can also request entry via name and email address. (Tell your followers this is an optional step that earns them an extra entry, however — otherwise, you risk losing people who don’t want to provide an email address.)
Buzz around your brand. With an exciting offer, you’ll generate buzz and increase the chances of gaining new followers.

Make sure you have a good giveaway to offer; consider partnering with a complementary brand to award a unique product or service. This way, it doesn’t cost you much to increase your exposure online, and the other brand can help spread awareness, too.

See our article 5 Easy Steps to Run a Successful Social Media Contest for specifics on running a social media contest.

Engage in Conversations

Visit Facebook and LinkedIn groups related to your brand, and get involved in conversations to help increase your exposure online. Respond to questions that people post. Establish yourself as an expert on a topic, and drop subtle hints about your own brand.

Subtle is the key word here. Don’t use these groups as a way to pitch your products or services unless someone specifically asks a related question.

For example, if there’s a question about the best tires for a certain type of truck, and you own a tire shop, it would be natural for you to provide your recommendation and mention that you have a special going on these tires.

If someone asks for a referral to a gardener and you’re a housecleaner, this is not a natural place for you to mention your housecleaning services. However, if you know of a gardener through your business connections, you can tag them in your reply. By mentioning another business, you build trust with the audience. The gardener might be inclined to mention your services, too, if the need arises for a housecleaner.

We Can Help Increase Your Exposure Online

It might take a little effort to increase your exposure online, but it doesn’t have to be labor-intensive. By putting in a little effort consistently, you can gradually reach more of your intended audience, grow your brand, and eventually let your followers do some of the work through word-of-mouth referrals.

Do you need some help coming up with ideas of ways to increase your exposure online? Rather have us do the heavy lifting for you and let our technology automate the entire process? Visit rallio.com to request a demo or contact us for more information.

Tags social media marketing

Reputation

Mini Case Studies: 3 Powerful Ways Our Technology Boosts Brand Reputation

Post author By Rallio
Post date September 2, 2021

Businesses today can’t have a conversation about brand reputation without considering their online presence. Reputation management continues to be a critical component of online marketing today; in 2020 alone, an estimated 87% of consumers read reviews online for local businesses, up 6% from the previous year.

That’s why it’s so important to get a handle on your online reviews. Whether or not you’re paying attention to them, online reviews are happening — as people increasingly take to online review platforms and social media channels to handle customer service issues.

At Rallio, we’ve built our social media SaaS platform and our Revv review accelerator with an eye toward brand reputation management. We’ve customized solutions for many different clients to help them build a positive online reputation and mitigate the impact of any negative customer feedback.

In the following “mini case studies,” we’ve rounded up key insights gathered as a result of clients using either our Rallio dashboard or our Revv technology to manage their brand reputation.

Increased Online Reviews

With Revv, a simple one-question post-sale survey is sent to recent customers immediately after a sale. Our clients are able to gather instant feedback and turn it into actionable insights.

When customers respond positively, they are prompted to leave a review and linked directly to that store’s review platform of choice. With negative feedback, they can be prompted to leave a comment and request further assistance.

With REVV, our clients see their positive reviews increase on review platforms and their overall brand reputation enhanced. Meanwhile, they are able to respond promptly to negative feedback and avoid having a negative review posted online. Clients can also tie Revv into their POS system and customize reviews according to the sale of specific products or services.

Results:

One home health-care provider integrated a review link on their website tied into the Revv system. As a result, the brand experienced over a 600% increase in their online reviews over time. Their average star rating, an indicator of their brand reputation, also increased from 4.1 to 4.8.
One wireless service provider launched Revv and saw an immediate increase not only in the number of reviews, but also the overall brand reputation ratings. In comparing the average number of positive Google reviews per month before and after launching, Revv produced a 550% increase in their reviews. After six months of using Revv, all of their locations were rated over a 4.0.
A 60-unit Verizon brand was averaging two reviews per month, per location, with a total review count per store of 23 and an average rating of 4.1. Following the Revv integration, their reviews skyrocketed, with the rate of reviews per month jumping to an astounding 1,850 and an average rating of 4.8. Meanwhile, their percent of negative reviews dropped from 14% to 4%.
A pet supply retailer customized surveys to ask specific questions about customers’ overall experience, interactions with team members, and availability of products. With one survey, of the 774 surveys sent, an incredible 758 were completed.

Online Review Management

One client, a commercial and residential restoration and cleaning service franchisor, has experienced great success in using the Rallio Dashboard to manage their online reviews. The Rallio Dashboard pulls in location-specific reviews from major review platforms. Franchisees can view each review and either respond directly from within the Rallio platform, or respond within the review platform itself.

Results:

The brand saw 1,810 new net reviews on Facebook, Google and Yelp
Online reviews increased 32% from the previous year
The brand-wide review response rate reached 42%, up 25% from 2019

Follower & Engagement Growth Tracking

In addition to review response management, the Rallio dashboard enables both franchisors and franchisees to publish posts, as well as view and respond to direct messages and social engagements. With one centralized platform and a single login for all of their social media accounts, they are able to stay consistent with their social media marketing efforts.

Results:

In 2020, the same commercial and residential restoration and cleaning provider saw their brand-wide social media following exceed 21K, up 46% from 2019
Their brand-wide social media daily engagement reached 249 engagements per day, up 42% from 2019

What’s the Right Brand Reputation Management Solution for You?

You don’t have to choose between the Rallio Dashboard and Revv to manage your online reputation. Integrate both solutions to gain a 360-degree view of your online reviews, social media engagements, direct messages, and customer sentiment over time. To learn more about each solution, book a call with one of our reputation management pros here.

Tags online reputation

Social

Free Tools to Help You Create Social Media Posts From Scratch

Post author By Rallio
Post date August 27, 2021

If you want to create social media posts from scratch, you may quickly discover there are a lot of moving parts. From coming up with content ideas and capturing great photos to creating graphics and videos, there are several steps involved with getting from concept to finished product.

Rather than reinvent the wheel every time you post, however, you can come up with a set of posts that are easily editable from week to week. Once you have the idea, you can swap out photos, graphics, video content and captions to make your posts fresh each time.

To create social media posts from scratch, try some of the free resources we’ve rounded up below. As you get familiar with these tools, they’ll become second nature to you. And before long, you’ll be cranking out social media posts like it’s your full-time gig.

Free Imagery

When we say free imagery, that can mean a few different things. First and foremost, we recommend getting authentic when you create social media posts from scratch — meaning, post real photos of real people doing real things.

What it does not mean is searching the internet for the image you have in mind and then snagging the first image you see. If you use someone else’s photo without permission from the photographer or the publisher, you could be in violation of the copyright on that photo.

When you use your own photos, you avoid this problem altogether. However, there may be times when you need a stock photo for some reason — in an ad, for example, or for a visual representation of a concept you’re discussing in the caption.

If you need stock photos, use websites that offer royalty-free images, often free of charge. Here are a few of our favorites:

Unsplash and Pexels — Search for images and download them in your desired size.
Google Images — Search for images in Google and then filter your search by Images and by Creative Commons. Creative Commons photos typically have public-domain licenses, but double check the fine print if you want to use the photo in any kind of commercial capacity.

Be sure to take note of each platform’s specific requirements for downloading images, such as crediting the original source.

Free Videos

The same principle applies to videos as with photos: The more original video content you post, the better. And again, don’t ever take someone else’s video and claim it as your own.

Pull out your phone and film a day in the life of your store manager. Or the dog that frequents your shop with his human. Or a how-to video explaining how to use your newest product. Or a customer testimonial.

You get the idea: Video content should be authentic and real.

Again, though, there may be times when you want to share a video that someone else created. Say, for example, you find an inspirational video that you think will resonate with your audience.

In this case, you can simply share a link to the YouTube video and add your own caption. This type of post works for Facebook, Twitter and LinkedIn.

If the video is on Instagram, simply share the video to your Stories or Reels. Instagram will automatically include the original source of the video, so you won’t have to add any additional text — unless you want to layer a quick comment or GIF on top of the video.

Free Graphic Design Tools

Need to create a quick graphic or quote post? We love Canva.com, a robust free option that’s simple, intuitive, and user-friendly even for newbies.

From the home page, choose a post type from the social media templates — you’ll see options for Facebook and Instagram posts, for example, because each platform has different image size requirements. You can also create social media posts from scratch, but the templates make things quick and easy.

Once you find a template you like, you can play around with fonts, colors, icons, photos, and other design elements. If you like, upload your logo and layer it on top of the design to help brand your image wherever it’s posted. (Side note: You can create a logo in Canva, too!)

Rather Not Create Social Media Posts From Scratch? Rallio Can Help

We know how time-consuming it can be to create social media posts from scratch. All the free tools in the world won’t get your time back if you have to spend hours researching ideas, creating designs, filming content, and posting on different platforms.

At Rallio, we take away a lot of the pain points people experience when they create social media posts from scratch. Our technology gives you a single dashboard where you can create and publish to multiple platforms. You’ll also be able to view and reply to comments, direct messages and online reviews.

In addition, we have a team of Social Strategists who help our clients maximize their time and create social media posts that are engaging.

To learn more about how we work with franchises and small-business owners, head over to rallio.com and explore our different options.

Tags social media content

Reputation Social

Top 4 Social Media Trends for 2022

Post author By Rallio
Post date August 26, 2021

It’s hard to believe, but the new year isn’t too far away. Now is the time to look at the top social media trends we can expect to see in 2022. A good place to start is by looking back at the blur of a year we’ve had thus far.

Look to the Past to Predict the Top Social Media Trends

When the pandemic first hit, businesses were forced to pivot in the face of lockdowns, local mandates, and an overall seismic shift to business as usual. Franchisees and other small-business owners that relied on a physical presence, as opposed to online operations, quickly discovered they had to implement major changes in order to survive and continue thriving.

Those that refused to shift, or that perhaps had no means to implement rapid changes, may have learned hard lessons about business continuity in the face of a crisis. Some have had to close their doors permanently. Some are still struggling to get back to pre-pandemic revenue levels. Still others have been able to make positive changes that are now contributing to their bottom line.

With the pandemic still ongoing, it’s important to stay agile. Take a look at the top social media trends you can expect to see in 2022 and beyond, and continue your efforts to prepare for any unexpected twists and turns.

#1: Digital Options Will Continue to Grow

Businesses that have implemented curbside and delivery pickup options were able to continue operating even if in-store traffic dipped. Although these contactless services might have thwarted efforts to attract impulse purchases in store aisles and at the checkout, they’ve also created new lines of business.

Think of it this way: If your customer wants to place an order from your sandwich shop, they expect they’ll be able to place an order online or through an app. They want a seamless pickup or delivery experience. They don’t necessarily care about the extra bag of chips at the cash wrap.

If they can’t order how they want to order, they’ll move on to the next sandwich shop. You’ll have lost a sale while your competitor gained a customer.

The takeaway: Give customers what they want through digital ordering. And promote your easy ordering options on social media. Not only will you better serve your current customers, but you’ll most likely gain new ones, too.

Rallio product: Post Creative. If posting is falling to the bottom of your priority list, leave the weekly posting to a Rallio professional. A Rallio social media professional will create up to four unique posts per week for your social pages.

#2: Your Online Reputation Is Key

Along with digital ordering options, people are more inclined to leave online reviews when they have either a positive or negative experience. Expect that trend to continue ramping up in 2022.

In addition to online reviews, usage of social media as a customer service channel will continue to grow. Customers and followers might interact with your page via comments and direct messages, and you need to reply to them all. When you respond to customer feedback, you show you’re listening and care about what your audience needs.

Without that interaction, customer comments and messages go into a black hole, leaving them feeling neglected — maybe even inclined to complain about you elsewhere online.

The takeaway: Be in the know about what your customers are saying. Even positive comments need a response, but especially negative comments require your immediate attention.

Rallio product: Online Reputation Bundle. A Rallio social media expert will ensure all of your online reviews on Facebook, Google and Yelp are responded to within 24 business hours. Plus, a Rallio social media expert will ensure all your Facebook and Instagram comments and messages are engaged with within 24 business hours.

#3: Video Remains Popular

Even though in-person experiences are starting to return, there’s still an opportunity to go online with your events, classes, tours, how-to explainers, and other video and live content. With virtual formats, you can connect with audiences just about anywhere while also catching the attention of social media users who gravitate to videos as they’re scrolling.

Social media platforms like Facebook and Instagram make it easy with Stores, Reels and live streaming. Even if your business is mainly brick-and-mortar, these videos can help to draw in your online visitors and attract people to your location.

You don’t have to be a videographer to get into video. Take out your phone and film a 30-second video of you giving a tour of your shop, or a how-to video for your homemade cinnamon rolls, or a series of workouts for your personal training business. Boost the high-performing posts with a few ad dollars, and improve your reach.

The takeaway: Video is here to stay, and you need to get on board.

Rallio Product: Premium Bundle. With this bundle, your entire social media marketing efforts will be handled by a Rallio Social Strategist, including weekly boosting.

#4: Advocacy Is More Important Than Ever

New Apple privacy changes are making it harder to track customers across apps and gain insights from third-party data. One way to combat the changes is by looking toward other social media marketing methods that don’t rely on tracking.

Employee advocacy is one such method. With advocacy, your employees do some of the work to promote your brand by either posting your branded content, or simply posting about your business, on their own pages.

People are more likely to trust the recommendation of a third party over the brand itself, meaning there’s a huge opportunity to integrate advocacy and influencers into your strategy.

Try spotlighting employees on social media and engaging them in the process of posting. Provide brand-approved content, and encourage them to share their own photos and videos about your business. You can also work with micro-influencers who have a smaller following and will share about your brand on their channels.

The takeaway: Activate your employees as your best brand ambassadors.

Rallio product: Rallio Activate. Leverage the power of your employees to reach your customers like never before. With Rallio Activate, your employees become your built-in brand ambassadors. Create reward programs to your exact specifications, and incentivize your workforce to submit their own images and videos for brand content or share your message across their own pages.

We’ll continue to update this page as we see more trends unfold closer to 2022. For now, however, implement the strategies above — and reach out to us for help getting it all done.

Tags social media management tools

Social

Build Your Perfect Social Media Program With Rallio A-La-Carte

Post author By Rallio
Post date August 2, 2021

Our new a-la-carte services menu is making it easy for business owners to select the exact social media program they need to grow their online presence. With no annual contract, month-to-month billing and a large menu of a-la-carte options, you can shop for many different services and only buy the ones you need.

It’s also easy to upgrade or change packages at any time as your needs change. It’s no wonder we’re the social media platform of choice for hundreds of business owners in a variety of industries.

We have a handy roundup of all our a-la-carte services in this post, and we recommend giving it a read to start exploring your options. Then, go shopping and make it an “add to cart” kind of a day!

Finally, for some comic relief, grab some popcorn and watch our a-la-carte video series. Or, hey, just order something off our a-la-carte menu and leave the cooking to us.

Little Pig

If you’re a pig who builds things, Rallio Local A-La-Carte will let you focus on doing the things you enjoy while leaving the heavy lifting to us. Plus, it’s affordable for any size budget — for example, just $25 a month to have someone take care of your reviews for you.

As Seen on TV: Rallio Local A-La-Carte

Having trouble with your social media content? No time to respond to reviews? Are you just over the whole idea of social media? Luckily for you, Rallio Local A-La-Carte has a program for you. Roscoe explains.

Rallio Roadhouse

Think you could use a dedicated strategist who will analyze your profiles every month and strategize with you? Or how about weekly boosting to get more of your popular content seen?

As we mention here, “By working with a Strategist, you’ll have unlimited direct access to their genius mind. Your Strategist will analyze your social media profiles in their current state and develop a monthly strategy to help you maximize your results using goals and benchmarks you will decide upon together.”

And with boosting, “Rallio’s weekly boosting service guarantees you’ll get the eyes you need on your best and most important posts. Each week, a trained Rallio social media professional will place some of your monthly ad dollars on one of your recent top-performing posts. If you want something specific boosted or you want to up your budget, Rallio can accommodate those requests.”

Say Oui to Rallio Local A-La-Carte

Bonjour and Bienvenue to Le Chateau Rallio, where we have everything you need to build your perfect social media program. Choose from one of our many a-la-carte options, and say au revoir to your social media woes.

What’s the Perfect Social Media Program for You?

There is no one size fits all when it comes to determining the best social media program. What works for one business won’t necessarily work for all.

We designed our Rallio Local A-La-Carte program to give you the flexibility and control you need to make informed decisions about your social media services. And if something isn’t working for you, we’ll work to get things right until you have the right mix of services specifically for your business.

If you’re not up for buying the entire family meal, Rallio Local a la Carte gives you the exact social media services you need, when you need them. And when your needs change, we make it easy to make the switch.

However, you can also get the family fun pack if you choose, letting you bundle and save. This option works well for anyone who wants to be mostly hands-off with their social media and online reputation.

To get started, visit the links above or reach out to a Rallio Local expert at sales@rallio.com.

Tags social media management platform

Reputation

Responding to Online Reviews in 3 Easy Steps

Post author By Rallio
Post date July 30, 2021

At times, you might find yourself staring at a new online review, wondering how to respond to your customer. Sometimes, the response will come easily, like when a customer leaves glowing feedback about your product or service. Other times, you might find yourself responding to online reviews that are more negative — and trying to oh-so-delicately approach the topic and smooth things over so you don’t further aggravate your customer.

In any case, responding to online reviews is a crucial element of your online marketing efforts. Not only does it improve your search rankings, but it also shows your customers you’re a business owner who cares about your customers’ needs.

Sometimes, it helps to bring a little humor into the task, and there’s nobody more up for the job than our own lovable canine friend, Roscoe. In this episode of Social Spots, Roscoe gives us some tips on responding to online reviews — and kicks it back to his glory days in the ’90s. Give it a watch to start responding to online reviews like the pro that you are, and see the summary of Roscoe’s tips below anytime you need a refresher.

#1: Never Ignore a Positive Interaction

If you were talking to someone in real life and they gave you a compliment, would you thank them and show your appreciation for their kind words? Hopefully, your answer is yes, and you should apply the same philosophy to responding to online reviews.

Let’s say a customer posts an online review stating that you have friendly customer service, you always have a large selection of products, and they go out of their way to shop with you just because they love your store so much. As a busy business owner, you might either miss this online review because you’re not paying attention to the review platforms, or you might think it’s not necessary to respond to your customer because the feedback is positive.

Let us be the first to tell you that in both cases, you’re not doing yourself any favors. Even if you’re not paying attention to your online reviews, they’re still happening. It’s common for customers to take to online platforms to give feedback about a business.

Also, in the same way you wouldn’t ignore a compliment in real life, you shouldn’t ignore a positive engagement with a customer, either. A simple “Thank you for the nice review” is better than nothing, but if you really want to step things up, try something a little more personal, such as: “Thank you for taking the time to leave such a great review. We love seeing you in our store so frequently, especially when you bring your sweet daughter along for the trip! We can’t wait to see you again soon!”

#2: Admit Your Mistakes

If someone had a real issue with your products or services or their in-store shopping experience, it’s imperative that you address the problem and try to make it right. Rather than react with anger or frustration, keep a cool head and respond with professionalism.

No response at all is also not a good strategy for responding to online reviews. A negative online review needs your attention just as much as a positive online review. Even if you disagree with the customer, you need to show the world you’re willing to listen and remedy the situation.

The best-case scenario is if you can take the conversation offline rather than hash things out publicly. Let your customer know how to direct-message, email or call you or someone on your team, and tell them you’re happy to discuss the matter in further detail.

Also, feel free to correct any misinformation the customer may have posted (again, with professionalism). For example, if they said your store doesn’t carry a certain product and you know for certain that you do, you can say something like:

“We actually have a large inventory of XYZ product, and we’d love for you to come by and take a second look! Would you like me to set one aside for you? As a thank-you for your troubles, please mention this message for 10% off your entire order.” (Oh, and make sure your entire team is in on the discount offer so they can apply it at checkout and not cause another negative experience!)

Related: John Bronze in Code Revv

#3 Stay Cool

This tip comes directly from Roscoe himself. There’s nothing worse than coming across as rude, impatient, unfriendly or short-tempered with a customer — even if that’s the way they interacted with you. Considering that online reviews can live in perpetuity long after you’ve posted a response, you need to make sure you keep a cool head.

If you’re ever unsure whether you’re responding to online reviews effectively, ask yourself, “What would Roscoe do?” And of course, we’re always happy to help here at Rallio. Our Rallio Local team can handle all of your online reviews if you’d like, and our Revv reputation accelerator platform helps you get more positive online reviews while discouraging negative online reviews.

Want to learn more about how our technology can help when responding to online reviews? Head over to our rallio.com to request a demo, or book a call here.

Tags online reputation, online reviews

Case studies Reputation

Case Study: How REVV Accelerates Positive Online Reviews

Post author By Rallio
Post date July 28, 2021

Here at Rallio, we have a number of different product and service lines available to help our clients manage and scale their businesses online, as well as manage their online reputation. One such product is REVV, an innovative service designed to help businesses increase their positive online reviews and reduce negative reviews — all while improving their overall online reputation for their brand.

About REVV and Online Reviews

Through a simple one-question post-sale survey sent to recent customers immediately after a sale, our clients are able to gather instant feedback and turn it into actionable insights. When customers respond positively, they are prompted to leave a review and linked directly to that store’s review platform of choice.

If a customer responds to a survey with a rating of 3 or below, they will be prompted to leave a comment and request further assistance. Your team is alerted via email of the poor experience, and the customer can be contacted directly before they post a negative social review about your company.

In addition, robust analytics let you see how your customers rate your business. View your brand reputation by sales rep, store, market or region, and watch your brand sentiment increase over time.

The system becomes even more powerful when it’s tied into a POS system so that post-sale surveys can be customized according to the sale. The platform has been well-received across several wireless service providers that have integrated REVV with iQmetrix, a POS system, to quickly and efficiently gather post-sale feedback and amplify their positive online reviews. Below, we’ve included a case study of one such wireless service provider, Wireless World, a Verizon authorized retailer.

Challenge

Wireless World began using the REVV platform in August 2019. Prior to the REVV activation, Wireless World did not have a system in place to generate reviews. With REVV, they were able to boost their number of reviews with a streamlined and automated process that was easy to implement and produced results quickly.

Solution

Through the POS integration, the REVV platform calls the database every 30 minutes to identify recent purchases, then automatically sends those customers a personalized text message asking them to rate their experience. The system was set to send the survey to any customer with a purchase of $20 or more.

Results

Once the REVV platform was launched, there was an immediate increase in not only the number of reviews, but also the overall brand reputation ratings. The monthly number of reviews rose over the course of their REVV activation. In comparing the average number of positive Google reviews per month before and after launching, REVV produced a 550% increase in their reviews.

Before Wireless World started using REVV, 20% of their scores had an average rating of 3.9 or below — and 80% of consumers say they have more trust for businesses with a rating over 4.0. After six months of using REVV, all of Wireless World’s locations were rated over a 4.0, with a current average of a 4.8. While the average wireless retailer generates less than two positive reviews per month per location, Wireless World averages an incredible 20 reviews per month per location.

Wireless World’s results are just one example of successful REVV integrations:

Before REVV was implemented for a 10-location franchise, ZAGG, the organization was only generating on average about 10 reviews per month across all their locations, with an average rating of 2.9. After their first full month using REVV, ZAGG had generated an incredible 600 positive online reviews and an average review score of 4.9.
Cellular Plus, a 60-unit Verizon brand, was averaging two reviews per month, per location, with a total review count per store of 23 and an average rating of 4.1. Following the REVV integration, their reviews skyrocketed, with the rate of reviews per month jumping to an astounding 1,850 and an average rating of 4.8. Meanwhile, their percent of negative reviews dropped from 14% to 4%.

An Interview With Wireless World

In looking at the results of the REVV integration, Kerri Stokes of Wireless World notes the importance of having positive online reviews and the ease of obtaining them through the REVV platform.

As a retailer, why is it important to your business to have positive reviews?

Any type of review by a guest is crucial because that’s what everyone is seeing online to make their purchasing decisions. It was difficult to get reviews organically. While you obviously can’t solicit for them.

Before implementing REVV, how were you managing your reviews?

Before starting REVV we were managing them through google my business. It was as much as we could do. but it’s much better now with REVV. We advised our reps to ask for reviews but they would feel weird asking customer for them. I kept trying to coach them that it;s not an awful thing that if you know you’ve had a great experience with a guest to say hey we’d appreciate your review online. We also tried POS Flyers or QR codes for people to leave us a review but they were never really utilized.

How would you describe your company’s online reputation before REVV?

I don’t think that our reputation was bad, but we didn’t have that many reviews at our locations. Not a lot of people think of leaving a review unless they are prompted. For me personally, I think about reviews, but most consumers don’t.

What is the biggest challenge you faced when trying to generate reviews before REVV?

Getting customers to leave a review organically is so hard to do. With one or two locations, you can really focus on it, but it’s so hard to manage it with 45 locations and that many sales reps. Really getting the volume of reviews was the biggest challenge.

What kind of results have you experienced while using REVV?

I do keep track of reviews every month, and it’s absolutely huge. The amount of reviews we’re getting every month, we’re extremely happy with. And being able to track our ratings. I like to track how many surveys we’re getting and our survey rating. Our in-store survey rating is higher than the actual review rating.

How did you roll out Revv to your team, and how do you measure and track your success?

We used REVV to point out the highest achievers. Every month we appoint a “guest experience champion,” and that’s based on the employee with the highest rating for the month and the highest number of surveys.

What do you like best about the REVV platform integration?

What I like best is that I don’t have to do anything. I just know it’s done. REVV is the easiest platform that I use because it just works seamlessly. I know when I need to run a report that it’s there. The texts go to the customers automatically. I’ve had zero problems with it. It’s just super easy.

What process do you have in place to respond to your customer reviews?

We use the Rallio platform to respond to and manage our reviews online.

Would you recommend this service to other wireless retailers?

Hands down absolutely would recommend it if you want to just completely increase the number of your online reviews plus get good feedback internally, even when the customer doesn’t have a good experience. Just the internal feedback is great. I’d also recommend it because of the seamless integration and ease of use.

To find out more about REVV and how it can help you boost positive online reviews while curtailing negative public feedback, click here.

Tags case study

Case studies

Case Study: How Rallio Local Helped ARCpoint Labs Generate Awareness During Uncertain Times

Post author By Rallio
Post date July 1, 2021

At the height of the pandemic in 2020, there were many unknowns, fears and uncertainties among individuals and businesses alike. With COVID-19 running rampant and many people in need of testing services, ARCpoint Labs stepped in to offer COVID-19 testing at its 119 locations around the country. By offering both in-house and pop-up, drive-thru testing on-site, ARCpoint Labs was able to do its part in identifying positive COVID-19 cases, while also providing a safe, convenient option for anyone who preferred not to enter a facility for testing.

The company, which provides a wide range of testing services for employers and individuals, uses the latest technology and globally recognized quality protocols to provide accurate, reliable and confidential testing to meet all needs. With the help of Rallio’s technology and services, ARCpoint Labs was able to generate greater awareness around their COVID-19 testing services during challenging times.

Challenge

ARCpoint Labs needed a way to tell people about their testing options and drive-thru testing locations — a novel alternative to indoor options at the time. Many people were unaware of their local testing sites or nervous about leaving their homes and entering indoor facilities. (Note that as a means of protecting against COVID-19, the CDC has recommended that people avoid crowds and poorly ventilated indoor spaces.)

Solution

Rallio, a SaaS platform that provides ARCpoint Labs with social media management technology and services, posted content on local pages and ran targeted ads promoting COVID-19 testing capabilities, including drive-thru testing options — enabling ARCpoint Labs to spread the word about this unheard-of option.

Rallio also provides additional support to ARCpoint Labs locations that have opted into the Rallio Local program. Through Rallio Local, these locations receive custom local content, replies to direct messages and comments as well as online reviews, and a dedicated Social Strategist who works with their location to optimize results. In fact, one of our Social Strategists personally visited an ARCpoint Labs location in April 2020 to get the inside scoop on their COVID-19 antibody testing.

Results

Looking at results for those locations on Rallio Local from April through June of last year, the effectiveness of the program is clear:

Rallio Local locations gained an average of 78 new followers, while non-Rallio Local locations had an average of just 15.
Rallio Local locations had greater engagement, too, with 106%, 226% and 50% more engagements, respectively, in the three months from April to June.

“The Rallio platform was an essential tool that helped our owners focus on their business and not worry about their social footprint,” says Jamie Clark, Marketing Director for ARCpoint Labs. “Rallio allowed our corporate team to continually push relevant and important ever-changing content to our owners’ social pages, while helping our communities get the testing they needed in the midst of the pandemic. With Rallio’s quick and easy streamlined platform, we were able to spread our reputation as experts in COVID testing solutions.”

Rallio also tested out weekly boosted posts for the Greenville, South Carolina, location. With each boosted post, we learned more about the best verbiage to use in captions, optimal duration of ads, and the most effective calls to action — allowing us to continue fine-tuning and maximizing their results, which are detailed below.

Boost 1

Caption: Did you know ARCpoint Labs in Greenville, SC currently offers COVID-19 testing in the comfort of your own car? With our drive thru services, all you need to do is pull up, get tested, and wait for your results via email. Learn more by visiting our website at https://www.arcpointlabs.com/greenville-covid-testing/ #COVID19 #GreenvilleSC

People reached: 926
Link clicks: 14
Impressions: 1,020
Ad was running for three days
Used a “Book Now” button for a landing page

Boost 2

Caption: Are you planning on traveling in the near future and need your COVID-19 testing results back fast? ARCpoint Labs in Greenville, SC is now offering drive thru services! Testing quick and simple! Feel safe in your own car all while getting fast results by next business day via email. #covidtesting #GreenvilleSC

People reached: 657
Link clicks: 3
Impressions: 692
Ad was running for three days
Used a “Learn More” button for a landing page

Boost 3

Caption: Are you required to get a COVID-19 test before moving into your college dorm this week? You’re in luck because ARCpoint Labs of Greenville, SC now offers drive thru testing! Not only will you feel comfortable in the safety of your own car, but our test is RAPID and you’ll receive results next business day! Book now by clicking the link below. #GreenvilleSC #COVIDtesting #YEAHTHATGREENVILLE

People reached: 2,772
Reactions: 34 (likes, comments and shares)
Link clicks: a whopping 334
Impressions: 3,215
Ad was running for four days (we saw better results with an extra day)
Used a “Book Now” button for a landing page (this was evidently the best call-to-action button)

Boost 4

Caption: Our drive thru COVID-19 testing gives ?̲?̲?̲?̲?̲ results and is as easy as 1, 2, 3! Schedule your appointment online, go to our drive thru location and follow the signs, and get your results via a secure email as soon as 1 business day. Schedule your appointment here: https://app.acuityscheduling.com/schedule.php?owner=19294193 #COVID19 #GreenvilleSC #RAPIDtesting #YEAHTHATGREENVILLE
Be sure to use the code ?̲?̲?̲?̲?̲ for $10 off any test at our drive thru testing site in Greenville, SC!

People reached: 950
Link clicks: 130
Impressions: 1,098
Ad was running for four days
Used a “Book Now” button for a landing page

These targeted ads resulted in a total 17,743 impressions, plus 250 clicks over to ARCpoint Labs’ website.

Facebook Boosting and Rallio Local: a Winning Combination

By partnering with Rallio, ARCpoint Labs was able to serve local communities and spread awareness of their testing capabilities during uncertain times. Locations that have opted into Rallio Local are able to exponentially increase their results on social media, thanks to the efforts of Social Strategists who are dedicated to their success.

Rallio Local has helped hundreds of franchisees to make a local impact and experience extraordinary month-over-month results. To find out more about Rallio Local and how we can help your business, contact sales@rallio.com.

Social

Top 4 Benefits of Using a Social Media Management Platform

Post author By Rallio
Post date June 30, 2021

Nowadays, it’s hard to imagine a life without technology in it. For businesses in particular, it’s essential to make use of technology tools in order to run leaner, smarter and faster. Having a social media management platform to organize all your social media posts, comments, reviews and messages isn’t just a nice thing to have; it’s a necessity.

Still not convinced? If you’re in the camp that’s logging into multiple platforms to manage your social media presence, let’s just say you’re wasting a lot of time — and potentially losing out on business. It’s easy for things to slip through the cracks when you don’t have everything right in front of you in one tidy dashboard.

That’s what Rallio can be for you and your business: a place where you can log in once to our social media management platform and take care of posting, replying to engagements, advertising your business and building an audience. Take a look at the top four benefits of using a social media management platform — specifically, Rallio — and we think you’ll be convinced to make the switch.

Benefit #1: You’ll Have Business Continuity

The pandemic has revealed the need for technology to step in and take over when real-world interactions are not possible. The businesses that were able to pivot and take their businesses online are the ones that have survived and, in many cases, thrived. Those that did not? Well, sadly, many of them didn’t make it.

Consider the case study in which we discuss our client Pet Supplies Plus and their response to the pandemic, with Rallio as their social media management platform: “As more and more people took to social media and platforms like Google My Business to discover their local PSP’s latest operating hours and updates, PSP knew they couldn’t rely on foot traffic alone to connect with their neighbors; they had to entirely alter certain methods of operating their business so they could accommodate their neighbors’ needs while hitting their own numbers. With Rallio’s help, the brand has been able to address these obstacles and even exceed their neighbors’ expectations.”

Benefit #2: You Can Cut the Clutter

Ever feel like you’re on technology overload? We all do. It’s everywhere, and it’s incessant. It’s easy to get overwhelmed by it all unless you have a way to streamline your processes.

With the Rallio social media management platform, you have one central location where all of your brand assets live. You’re able to syndicate, publish or schedule social media content with just a few clicks — whether to a single location or an entire network of locations.

It’s also easy to view analytics, respond to your online reviews and social media engagements, run ad campaigns, and control your brand message. Using one dashboard with a single login lets you cut the clutter and focus on the things that matter most in your business.

Pair our social media management platform with our Rallio Local services, and you can free up your time even more. You have a ton of responsibilities as you’re running a business, yet social media content and reputation management are crucial to your success. Our Rallio Local team will automate the process of creating engaging local content as well as respond to all your social comments and online reviews. How’s that for time management?

Benefit #3: You Have a Way to Activate Employees

If you’re not getting your employees involved with advocating for your business, you’re missing out on a huge opportunity to rapidly scale. Digital Marketing Consultant Neil Schaffer cites Nielsen data, where 84% of consumers say they value recommendations from friends and family above all forms of advertising. In addition, 77% of consumers are likely to make a purchase after hearing about it from someone they trust (such as your employees, aka regular people doing regular things).

Toward that end, our Rallio Activate platform allows you to leverage the power of your employees to reach your customers. Turn your employees into your best brand advocates, with built-in reward programs that incentivize your workforce to submit their own images and videos for brand content or share your message across their own pages.

Benefit #4: You Can Easily Update Your Business Listings

Another cool feature of Rallio’s social media management platform? You can easily manage your digital profiles across global business locations. Whether you have a change of hours, or you want an easy way to reach more consumers and promote your brand across social media, traditional search, mobile marketing and voice search, our Business Listings service makes the process simple.

With Business Listings, you can deliver a more engaging customer experience, instantly update your key business content across locations, and control and optimize your data across third-party digital platforms. Take a microscope to the channels you’re using to measure, optimize, and improve your brand-wide discoverability and search rankings.

Choose the Top Social Media Management Platform: Rallio

With digital marketing, businesses have multiple ways to communicate with customers and prospects even when they’re not seeing them face to face. Rallio simplifies the entire process with our award-winning social media management platform and services. Reach out to sales@rallio.com to learn more.

Tags social media company, social media management platform, social media management tools, Top Ranked Social Media Company

Social

Now Introducing: Rallio Local a la Carte Social Media Services

Post author By Rallio
Post date June 10, 2021

Sometimes, when you hit the drive-thru, all you want is an order of fries. That’s it. No burger, no pink lemonade, no chocolate chunk cookie. And no matter what that person taking your order says, you’re simply not going to cave in.

You’re going home with your order of fries. That’s it. Nothing else.

Now, at some point, you may decide that your fries weren’t enough. Suddenly a chocolate milkshake sounds like the perfect dipping sauce for your fries. And you find yourself back in the drive-thru again.

Where are we going with all this fry talk, you ask? Compare that order of fries to the social media services you might need. Maybe all you want is someone to create ads for you or post content on your page, and you’re not ready to commit to anything else.

The good news is, our a la carte services menu has you covered. Now, when you sign up for Rallio Local social media services, you can pick and choose from among our many different services and only buy the ones you need.

Later, if you decide you need that proverbial milkshake or want to switch social media services altogether, it’s easy to make the change. We bill month-to-month, with no annual contract — because, like that midnight milkshake craving, how are you going to know what you want or need 12 months from now?

With Rallio Local a la carte, you can revisit our online shopping portal anytime to select the social media services you need. Below, you’ll find a quick rundown of each menu item. Click on the link below each description to start filling up your cart with social media services today.

Post Creative

If posting is falling to the bottom of your priority list, leave the weekly posting to a Rallio professional. A Rallio social media professional will create up to four unique posts per week for your social pages. Both you and your employees will utilize Rallio’s mobile app to snap in-the-moment photos and videos, or even upload previously snapped content from your camera roll. Our team will select only the best content for your pages, craft highly engaging captions, and publish on your behalf. Want to approve the posts before they publish? Our post-approval feature can be turned on at any time.

Click here

Reputation Management

Responding to your online reviews, whether positive or negative, is a digital marketing must. Rallio’s reputation management services will ensure all of your online reviews on Facebook, Google and Yelp are responded to within 24 business hours. No robots here! Rallio’s trained staff of social media professionals will craft custom, unique responses to each of your online reviews in an authentic and professional way. You will also have the ability to approve review responses before going live. with our review response approval system.

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Dedicated Strategist

If you feel like your social media needs a little extra attention, partner with a dedicated Rallio Social Media Strategist. By working with a Strategist, you’ll have unlimited direct access to their genius mind. Your Strategist will analyze your social media profiles in their current state and develop a monthly strategy to help you maximize your results using goals and benchmarks you will decide upon together. From that point, you can take the strategy and run with it yourself or you can opt into Rallio’s Post Creative, Weekly Boosting, Reputation Management and Social Care subscriptions and have your dedicated Social Strategist handle it all for you.

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Social Care

A Rallio social media expert will ensure all your Facebook, Instagram, Twitter and LinkedIn comments and messages are engaged with within 24 business hours. Questions, messages and comments that require simple answers able to be found using your website or other information on the web will be published automatically. Some messages and comments might require a little more insight before they receive the proper response. In those cases, a Rallio professional will contact you to ensure you are alerted of the message and even recommend a response for you to publish yourself.

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Weekly Boosting

Rallio’s weekly boosting service guarantees you’ll get the eyes you need on your best and most important posts. Each week, a trained Rallio social media professional will place some of your monthly ad dollars on one of your recent top-performing posts. If you want something specific boosted or you want to up your budget, Rallio can accommodate those requests.

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Following Growth

Growing your following is a major part of increasing your overall brand awareness. This service guarantees that you’ll receive new followers month over month. A trained Rallio social media professional will target people in your actual community, ensuring that you always reach real people with real customer potential. If you want to up your budget, Rallio can accommodate that request.

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SEO Management

Having your business information consistent across the web is important for your online search rankings. A Rallio expert will optimize your listings on over 30 different online directories to make sure that your customers can find you in the places that matter most.

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Advertising Bundle

Bundle Rallio services and save. Includes $70/month in advertising dollars.

Bundle Rallio’s Weekly Boosting service and Following Growth service to guarantee you’ll get the eyes and followers you need on your social pages.

Weekly Boosting: Each week, a trained Rallio social media professional will place some of your monthly ad dollars on one of your recent top-performing posts. This will ensure that your post reaches your desired target audience with a specific call to action, like “Call Now” or “Send Message”.

Following Growth: A trained Rallio social media professional creates a campaign encouraging potential customers in your actual community to follow your business page.

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Online Reputation Bundle

Bundle Rallio services and save.

Bundle Rallio’s Review Responding service and Social Care service to guarantee your customers get a response everywhere, every time.

Review Responding: A Rallio social media expert will ensure all of your online reviews on Facebook, Google and Yelp are responded to within 24 business hours.

Social Care: A Rallio social media expert will ensure all your Facebook and Instagram comments and messages are engaged with within 24 business hours.

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Premium Bundle

Bundle all Rallio services and save.

With this bundle, your entire social media marketing efforts will be handled by a Rallio Social Strategist. This bundle includes:

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Get the Social Media Services You Need With Rallio Local a la Carte

Forget about buying the entire family meal; Rallio Local a la Carte gives you the exact social media services you need, when you need them. And when your needs change, we make it easy to make the switch.

To get started, visit the links above or reach out to a Rallio Local expert at sales@rallio.com.

Learn more: Why Social Media Is Important for Business Marketing

Tags social media marketing