Rallio – Social Media for Franchises, Small & Local Business

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Inspiration

What Does It Take to Be Ranked Among the Fastest-Growing Companies? 5 Critical Factors to Know

This past week, Inc.com published its annual ranking of the top fastest-growing companies in the nation. Coming in at No. 1,226, Rallio has achieved its first-ever ranking on the national list. Previously, we also were listed regionally among the fastest-growing companies in California.

Earning a ranking on the Inc.com 5000 national listing of fastest-growing companies is a coup we’re quite proud of here at Rallio. 

“SocialWise, Inc., better known as Rallio, is honored to be included on the Inc.com 5000 national list and counted among many other outstanding, fast-growing companies across America,” says Chuck Goetschel, CEO of Rallio. “Our ranking is a testament to the dedication and passion our team puts into serving all our franchise organizations and small businesses nationwide. Our unique blend of social media technology, employee advocacy and local social media services is compounding success for our clients and resulting in fast growth for our company.”

With three-year revenue growth exceeding 360 percent, Rallio has worked tirelessly over the past few years to fine-tune our franchise social media technologies and services. Our accomplishments are represented not only by the Inc.com list of fastest-growing companies, but also our Entrepreneur magazine Top Franchise Supplier listings, our client testimonials, and our continual efforts to offer best-in-class service and support.

If you’ve ever wondered what it takes to be ranked among the fastest-growing companies, then read on for a few success factors you’ll want to know. Achieving this level of growth doesn’t come easily, but with hard work and perseverance — and maybe the help of a social media management company like Rallio with all-in-one solutions for businesses — you can make the list, too.

In short, the critical factors among fastest-growing companies are:

  1.  Grit
  2. Teamwork
  3. Flexibility
  4. Marketing
  5. Technology

Rallio among fastest-growing companies

Success Factor #1: Grit

To have one of the fastest-growing companies, you need a team that will do whatever it takes to succeed. It might sound cliche, but building this type of company takes good old fashioned grit. 

Not everyone is equipped to work in a fast-paced environment where you often have to self-manage, problem-solve, self-learn and determine your own individual growth goals. There isn’t going to be someone holding your hand every step of the way.

Build a team that’s willing to go the extra mile. Make it a part of your core values and your recruiting process. True grit goes a long way when you’re building the fastest-growing companies.

Success Factor #2: Teamwork

Each team member at Rallio has been hand-selected for their roles to maximize individual talents. We work both independently and collectively to further our company’s goal of being the go-to solution for business social media technology and services. 

Along with the grit factor, you need a team that meshes well. You want team members who can come together professionally, intelligently, with a good dose of positivity and good humor. If you can laugh together as you get your work done, that’s a bonus.

On a deeper level, your team’s ability to work well together speaks to your company’s culture and core values. When challenges arise, you have an opportunity to iron out the wrinkles and make sure everyone is not only contributing, but also being recognized and made to feel valued on your team. 

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Success Factor #3: Flexibility

COVID-19 has taught us to bend, not break, in the face of challenges. When the pandemic forced business closures and restrictions, we helped businesses pivot to continue marketing themselves. Just a few examples include:

  • Offering virtual classes and events
  • Using “live” formats to reach customers
  • Offering curbside pickup options
  • Adjusting in-store shopping experiences to keep customers and employees safe
  • Ramping up employee advocacy to extend reach on social media

While these uncertain times are unsettling for businesses, they’re also an opportunity to expand and think outside the box. How can you continue to pivot despite the bumps in the road?

Read more: Lessons Learned From the Pandemic: A Conversation With Franchisees

Success Factor #4: Marketing

Initially when the pandemic hit, some clients thought they should pull back on their marketing to save money. However, they quickly realized that slashing social media marketing budgets actually harmed their ability to connect with customers and new prospects. 

We saw some of our clients experience massive drop-offs in engagement on social media when they paused their social media publishing and advertising.

At a time when the world is spending more time online than ever before, now is the perfect time to get in front of them. “People are social distancing, self-isolating or quarantined. Now, more than ever, they need to hear from you — with messages of hope, reassurance that either you’re still up and running or you’re following necessary safety protocols (depending on the nature of your business), and perhaps some levity here and there,” we write in Why You Need to Keep Up Your Marketing Despite the Coronavirus

“Moreover, with more people likely to be on their phones, using their mobile devices to stay in touch, order online and connect with the world, you have an opportunity to connect with your audience like never before.”

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Success Factor #5: Technology

COVID-19 has also taught us the critical importance of technology. Rallio was able to switch to remote work when the pandemic hit without missing a beat, due to the technology systems already in place. 

Not only does technology keep us connected, but it allows us to continue providing the most cutting-edge innovations to our clients. The clients who likewise invest in technologies — like what we offer at Rallio — set themselves apart from their competitors. 

And technology isn’t only important during a global health crisis. As we discuss in Top 5 Predictors of Franchisee Success, “The franchise companies that continually invest in innovative technologies and systems are the ones that thrive. In turn, their franchisees are able to thrive as well because they’re able to gain and maintain a competitive edge.”

Further reading: How To Grow A Successful Business: Everything You Need To Know

The Significance of the Inc.com List of Fastest-Growing Companies

The Inc.com list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

“The companies on this year’s Inc. 5000 come from nearly every realm of business,” says Inc. editor-in-chief Scott Omelianuk. “From health and software to media and hospitality, the 2020 list proves that no matter the sector, incredible growth is based on the foundations of tenacity and opportunism.”

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000

The top 500 companies are also being featured in the September issue of Inc., available on newsstands now. To view a press release about our listing, click here.

About Rallio

Rallio is a powerful SaaS combining social media technology, creative services and employee advocacy. As the supplier of choice for franchise organizations and small businesses, Rallio enables brands to manage their entire social media presence, online reputation and online directory listings in one dashboard for all locations. Business owners can either take charge on their own, with easy-to-use desktop and mobile technology, or recruit the help of Rallio’s in-house agency. Rallio’s motley crew of social media strategists, brand managers, designers, producers, writers, engineers, geeks, freaks, change-makers and born leaders helps businesses ditch boring content forever and light up their social media pages.

More about Inc. and the Inc. 5000

Methodology

The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

For more information on the Inc. 5000 Conference, visit http://conference.inc.com/

Categories
Social

31 Days of Social Media Content Ideas

When it comes to posting regularly on social media, sometimes that’s easier said than done for busy small-business owners. Oftentimes when we talk to franchisees or independent operators, they tell us they’re stumped on content ideas. And getting stumped can mean not posting anything at all.

To help you avoid the dreaded writer’s block and a page with outdated content, we’ve put together an entire month’s worth of content ideas below. You’ll still need to put in a little effort to bring these content ideas to life. However, keeping this list of content ideas handy will take away at least some of the struggle associated with posting to social media.

Keep in mind, your work is not done once you post something to your social profiles. All the content ideas and social media posts in the world won’t mean much if you don’t engage with your followers. By engaging, we mean:

  • Replying back to their social media comments, direct messages and reviews
  • Boosting your content to make it more visible to followers and their friends
  • Handling any customer service inquiries in a timely fashion (yes, social media is a customer service medium)
  • Responding to job applications if you have an active recruiting campaign
  • Basically staying on top of your social media 24/7

If all of the above sounds exhausting, and if even these content ideas seem overwhelming, feel free to schedule some time with us. We’d be happy to throw some ideas around of how Rallio can assist with your social media management.

Read more: 6 Powerful Content Ideas for Your Small Business

31 Days of Content Ideas You Can Start Using Today

1. Are you hiring right now? Film a video of yourself or a manager explaining the benefits of working for you. Let your followers know how to apply — you can even create a job posting on Facebook and link over to it to help streamline the process.

2. Team member Tuesday! Snap a photo of a star employee and tell your followers what’s so great about them. Ask your followers to comment with their own shoutouts if they’ve interacted with your employee before.

3. What’s your top-selling product or service? Take a video explaining its benefits and why your followers should give it a try!

4. Throwback Thursday! Share a special photo from the past — whether from the first days of your grand opening or a team event last month. Add the #tbt hashtag and a few details about this momentous occasion!

5. Have you received any new reviews or thank-you messages from customers? Create a post with their testimonial! Canva.com has some great tools for creating posts that are perfectly sized for different social media platforms.

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6. Do you have any special promotions right now? Create a post highlighting your sales or unique offers, and boost it to extend your reach!

7. Meet the team Monday! Share a photo of your entire team or just one or two individuals. Thank them for all their hard work, especially if they’re putting in extra effort during the pandemic.

8. What are the holidays or “national” days, weeks or months happening right now? Check out the National Day Calendar or Days of the Year for ideas of what you can post! Look for opportunities to tie these days into your business, too. For instance, Relaxation Day on Aug. 15 is perfect for massage businesses or other companies focused on self-care.

9. New employee spotlight! Highlight any new team members with a photo and any fun facts about them.

10. You can also do an owner spotlight to share your own background story on how you started your business and why you love what you do.

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11. How have you been helping your local community during the pandemic? Share some details on any special services you’re offering or the protocols you’re following to keep your community safe.

12. Have any employee testimonials to share? Snap a photo of your employee, and caption it with a few words on why they love working at your business.

13. Have you seen any good brain teasers or riddles on social media lately? Share it with your followers and ask them to comment with their answers! 

14. Do you have any routines or tips that have helped you during the pandemic? Share a few words of advice on anything you’ve done to stay active, stay in touch with loved ones or stay sane in these uncertain times!

15. What’s it like to run your business day-to-day? Describe a typical “day in the life” for your followers, and share a photo showing a glimpse behind the scenes!

16. Do you have any recent jobs or customer orders you’ve completed that were particularly successful? Share a photo or video with some details! If it makes sense for your business, you could include before-and-after photos or any other visuals that show a job well-done.

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17. Have you taken any “staycations” or local trips recently? Share a photo of how you like to enjoy your time off! Ask your followers to share similar photos in the comments.

18. What’s a fun fact about your business or something unique about your business that not many people know? Tell your followers about it!

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19. How do you start your day? Tell your followers about your morning routine and how it sets you up for a successful day. 

20. Ever had any celebrity customers or encounters? Or memorable customer experiences? Share a throwback telling your followers about it!

21. What were you doing before starting your business? Tell your followers about the moment you decided to go into business for yourself.

22. What is the biggest project you’ve ever taken on? Let your followers know what went into getting the job done!

23. Who’s your mentor — the person who helped shape your path and inspires you every day? Share a photo and some details about why they’re so awesome!

24. Share some Wednesday wisdom! Pick out a favorite quote and use Canva.com to create an image with it. Or create a video with expert tips. Use the hashtag #wednesdaywisdom.

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25. What’s your favorite thing to do on the weekend? Share a photo of you enjoying Sunday brunch, an outdoor adventure or a hidden gem in your town.

26. Do you have kids or pets? Snap a photo with your “baby” in all their cuteness!

27. Any birthdays coming up on your team? Send out a birthday greeting on their special day — maybe throw in a delivery of flowers or edible treats!

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28. What hobbies do you enjoy? Share a photo or video of you in your element — whether you like painting, hiking or working on cars.

29. Have any new recipes you’ve tried out during the pandemic? Share a photo of your favorite dish and caption it with cooking instructions!

30. Where did you grow up? Share a childhood photo and a favorite memory with your followers.

31. What’s your best tip for people who want to go into business for themselves? Offer a few words of advice to your followers!

Read more: The Best Social Media Tips, Straight From Social Media Strategists

Keep Your Content Ideas Fresh

You can recycle any of the content ideas above from month to month and keep your page updated, interesting, entertaining and informative. But don’t be afraid to come up with content ideas of your own! 

Once you get in a groove posting to your pages, you’ll likely start coming up with even more ideas. You can even invite your employees to get in on the fun by snapping photos in and around your location.

As always, reach out to us via sales@rallio.com with any questions or to schedule a demo. Happy posting!

Categories
Social

What’s Next for Small Business? Focus on the Things You Can Control 

Undoubtedly, many small businesses have had numerous challenges to tackle over the past several months. To say these are unprecedented times is now an enormous understatement. Rather than dwell on the impacts of COVID-19, however, it might be useful to look at what’s next for small businesses.

In business, as in life, planning ahead is always a good idea. Even as you tackle the current mountain in front of you, be sure you’re taking steps to manage any future disruptions to business. 

Nobody can promise an easy road ahead. However, taking action is better than waiting around and hoping for a vaccine, a stimulus check or anything else that isn’t within your control. Focus on what you can do, not what you can’t, and you’ll feel more prepared for any roadblocks ahead while preparing for what’s next in small business.

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The Current Outlook

Businesses of all sizes have already had to pivot as a result of COVID-19. They’ve taken business outdoors, switched to online formats, and implemented stringent safety and cleaning protocols, all while trying to keep employees on payroll and keep their customers happy.

Unfortunately, not all businesses have survived these trying times. There will likely be others that don’t as well, in the months ahead. Yet at the same time, there will be many that will do whatever it takes to make it through to the other side. In many cases, doing “whatever it takes” will mean a complete upheaval in the way they do business.

Many small businesses in the United States will need to make extreme changes to survive,” states business consulting firm McKinsey & Company. “The broad themes are, by now, familiar and generally the same as with most large businesses: protecting the health and safety of employees and customers, adapting business models, investing in talent and technology, and adjusting staffing models and labor practices.”

Read more: Social Media Marketing, the Quarantine Edition: How to Pivot When Times Get Tough

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What’s In Your Control?

Smaller businesses that lack the deep pockets of well-funded companies will naturally have to make all these changes with less working capital. Faced with slim margins, many of these small businesses will be tempted to cut corners and slash budgets on anything that’s viewed as an unnecessary expenditure. They may be unwilling to invest in the proper resources required to survive the pandemic throughout 2020 and beyond. 

Here at Rallio, we’ve seen firsthand what’s happened when businesses decide that marketing and technology aren’t worth the investment. Whereas they may have had a robust social media following and high levels of engagement on social media, their numbers quickly plummeted when they stopped investing in social media marketing. 

On the flip side, the businesses that put marketing and technology at the top of their list of budgetary priorities have seen their numbers grow. We cannot stress enough how important it is to keep marketing yourself amid the pandemic. With social media usage at an all-time high, you can’t afford to hit “pause” on this area of your business.

While we can’t predict exactly what’s next for small business, we can say with certainty that social media and technology will continue to play important roles. If you make the necessary investments in those areas — along with other areas mentioned above — you’ll be better prepared and also feel like you’re taking back some control in your business.

Social media marketing and the technology used to manage your online presence are both within your reach as a small-business owner. While it might feel overwhelming to think about how to approach your social media marketing, fear not. We’ve got answers for you, straight from one of our Rallio Local experts, Eric Mitchell, who talks to small businesses and franchisees every day.

We filmed a short video with Eric to get his take on how small businesses can address the current challenges while planning ahead what’s next for small businesses.

A few key takeaways:

  • The most pressing need for small business right now is the need for genuine content. Social media is the most powerful way to publish that genuine content and connect with your audience.
  • Outsourcing your social media makes sense for small-business owners, who are often wearing many hats and lack the time needed to properly make an impact on social media.
  • Now is the time to prepare for 2021. Your best bet? Stay engaged.

For more details on what’s next for small business, watch the full video below.

 

Categories
Social

Top 5 Social Media Myths, Debunked

Weeding out the social media truths from social media myths can be a daunting task. With so much information — and sometimes misinformation — out there, you might not immediately know what to believe when it comes to marketing your business on social media.

To help you separate fact from fiction, we’ve rounded up some of our best tips — in the form of social media myths, debunked. Prepare to leave behind some of the most common myths and feel better prepared to tackle your social media marketing.

Myth #1: My Customers Don’t Use Social Media

To say your customers don’t use social media is like saying they live under a rock. According to Statista, an estimated 3.6 billion people use social media worldwide. That number is projected to increase to 4.41 billion by 2025. It’s safe to say your audience is using social media in some form.

That’s especially true during the current pandemic. With fewer options to go outside the home and socialize, people are online all throughout the day. And if you’re not busy connecting with them, guaranteed you’ve got competitors who are already doing so.

Keep in mind, too, that your social media marketing does not operate in a silo. It’s just one part of your overall marketing. As your customers are using email and browsing online, you have an opportunity to tie all your marketing together and drive traffic to different mediums.

Read more: 5 Ways to Integrate Email Marketing With Social Media Marketing

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Myth #2: My Follower Count Is the Only Metric Worth Tracking

Of all the social media myths, this one tends to come up with a high frequency. Many businesses focus on collecting followers like they’re collecting stamps — tucked away in a book and rarely seen. 

The truth is, the real value in having followers is what you do with them once you have them. You have to be constantly producing fresh content for them that’s engaging, local, authentic and non-salesy. 

This type of content is more likely to get liked, shared and commented on. You thereby extend your reach to even more followers, especially when you include paid advertising in your social media marketing strategy.

For a better understanding of metrics you should be tracking, check out our article The 6 Most Important Social Media Metrics to Track for ROI.

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Myth #3: The More Hashtags, The Better

Hashtags can be useful to brand a certain phrase for your company, make you discoverable in search, and associate your brand with certain conversations and topics on social media. But going overboard on them can make your content unreadable and may even annoy your audience.

To avoid any hashtag missteps, keep the following key points in mind:

  • Avoid using too many hashtags within the body of your caption. When you insert a #hashtag every other #word, your #sentence becomes #clunky, don’t you #think? Instead, group your hashtags together at the end of your post. On Instagram, many people will insert their hashtags into the comments section to keep the caption looking clean.
  • Know your platform. You’ll be more likely to see a longer list of hashtags on Instagram than on LinkedIn and Facebook. A few well-placed hashtags can work well on those platforms. Twitter hashtags tend to center on trending topics and news; check the Explore tab to find out the latest and see if you can capitalize on a popular hashtag. Visit popular accounts, as well your competitors, on different platforms to study how they use hashtags in different ways. 
  • Be thoughtful about your hashtag use. Research which hashtags are trending and the context around the trend. That way, you’ll avoid inserting yourself in irrelevant conversations or those you wouldn’t want to be associated with.

Myth #4: Social Media Marketing Isn’t Worth My Time

This is one of the more complex social media myths, because there are so many different layers of it to unravel. 

As we mention in myth #1, your customers are already using social media. So are your competitors. 

So if you decide that social media marketing isn’t worth your time, you’re basically missing out on a huge opportunity. 

It’s true that social media marketing is time-consuming. It requires constant attention to make sure you’re posting local content, engaging with your audience, responding to customer service issues and online reviews, and creating a strong social media presence. 

It’s also true that your time might be better spent in other ways, like running your business, recruiting, retaining employees and other activities.

The real truth is that social media might not be worth your time, but it’s undoubtedly worthwhile to your business. Therefore, you need to make it somebody’s job to spend their time managing your social media marketing.

You can hire someone in-house or you can outsource to an agency like Rallio. But guaranteed if you don’t carve out time and space in your budget for social media marketing, you’ll miss out on this very important aspect of your overall marketing.

Read more: 5 Common Pitfalls in Social Media Marketing for Small Business

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Myth #5: Social Media Should Be Sales-Focused

Also high up there on the list of most common social media myths, this one is potentially the most dangerous. When you only use social media to try and make sales, you risk getting ignored and losing any followers you have.

Stop looking at your followers as dollar figures and see them as the social, human beings that they are. Interact with them in a friendly way, responding to their comments and concerns. Post behind-the-scenes photos and videos that show the personal side of your brand.

As you build a relationship with your customers in this way, you’ll gain their trust. Then they’ll be more open to any promotional messages you have to say.

When a brand you like has taken the time to get to know you, and has likewise has allowed you to get to know them, they’ll be more receptive to special offers via your social media posts and ads. 

Some experts suggest using around 80% of your content to inform, educate or entertain, and the other 20% for self-promotion. However, there is no one magic “percentage” that works for everyone. Every brand is going to be slightly different from the next. 

And honestly, every social media post has some element of “promotion” to it, in that it’s relationship marketing. It requires that you be more subtle with your marketing efforts than you might be with an email campaign or a promotion on your website.

The majority of the time, your posts should not be overly salesy. Most of your posts should focus on that relationship building, even if they have an undertone of marketing your business. So whether that’s 80/20 or 70/30 or 60/40 — and maybe some months are different than others — just keep that guideline in mind as you create content. 

Leave Social Media Myths Behind

We love a good myth-busting article, and hopefully you do as well. Leaving these social media myths in the dust will help you market yourself more effectively, both now and in the long term.

Categories
Social Uncategorized

The Best Social Media Tips, Straight From Social Media Strategists

Sometimes, the simplest social media tips are the very best social media tips. There’s no need to complicate matters when you’re trying to figure out how to be impactful on social media for your brand.

In keeping with that idea, today’s blog article features social media tips from our very own Rallio Local Social Media Strategists. They are the people who work directly with individual businesses to post social media content, reply to reviews and social media engagements, and manage and monitor their social media presence.

When our Strategists speak with business owners, they tend to offer the same simple social media tips over and over again. Those tips are outlined below, followed by a brief video from our Strategists with further details.

Showcase the People Behind Your Brand

This is one of the best social media tips because it’s so easy to accomplish. You probably have content ideas right in the palm of your hand if you’ve taken any photos at your business lately.

People like to see who’s behind the awesome products or services you have to offer. From the owners to employees and even customers, it’s the people who really bring a business to life on social media. You’re passionate about your business, and that passion should shine through on your social media posts.

As noted in 6 Powerful Content Ideas for Your Small Business:

“Working on your storytelling skills is one of the best ways to improve your social media. Whenever you have something to post, think about the story of how it came to be. Share those stories with your followers. You’ll be amazed at how much they love them and how much engagement you get, especially with boosted content!”

Think about the people and customers who frequent your business, the history behind your location, the employees who have worked with you from the beginning, new employees, or new products and what makes them great. Snap a candid photo or video and put your stories out there!

Best social media tips: spotlight your employees

Be Authentic

Why be someone else when you can be yourself? Your audience can tell when you’re being authentic versus when you’re trying to sell them something. Authenticity wins over salesy every time. It’s also the best way to differentiate yourself in a crowded online world.

“Brands with inauthentic messaging distance themselves from their audiences and open the door for more down-to-earth competitors to steal their customers,” writes Convince & Convert. “People ally with brands because they see their own personalities and values reflected, but most people don’t want to describe themselves as insincere, foolish, or untrustworthy. When brands step outside their identities and try to latch on to unrelated trends, customers notice—and the results are rarely positive.”

Engage With Your Customers

As people comment, share, like and interact with your posts, be sure to engage back with them. Let them know you’re listening and that you appreciate them as customers and followers. Being engaged means more opportunities to solidify relationships and expand your reach.

As we write in Top 5 Social Media Growth Hacks for 2020, “When you post something, don’t think of it as a “mic drop” moment where you walk away and never have to return to that post again. Monitoring comments and interacting with your audience as they post is one of the simplest growth hacks — and you might actually enjoy it!”

Be Relatable

What topics tend to resonate the most with your customers and target audience? That’s what you should be posting about on social media. Doing so makes you more relatable and memorable, and people will be more likely to stick around to see what you have to say.

Pair those topics with a defined tone of voice, and you become much more interesting to your target audience and followers.

Convince & Convert writes, “Whether you want to be quirky, shocking, unconventional, or just plain friendly, the choice is yours. Just don’t be boring. That’s the quickest way to be forgotten, or not even being noticed in the first place.”

The Best Social Media Tips, in Our Strategists’ Words

You’ve read the tips, and now it’s our Strategists’ turn to explain their best social media tips in their own words. In less than three minutes, you’ll have a few brand-new tools in your social media toolbox.

As always, reach out to us if you could use a helping hand or two establishing a strong social media presence.

Categories
Social

6 Powerful Content Ideas for Your Small Business

When your brand is social-media-friendly, your content ideas might come easily to you. For instance, if you are in the pet industry, that’s a no-brainer. Nobody ever tires of seeing cute animals on social media doing even the most mundane of tasks, like sitting on the couch or staring out the window at a delivery person.

For some brands, it takes a little more digging to create social-media-worthy posts. Rest assured, though, with the right content ideas, any brand can become fun and exciting on social media!

All it takes is a little creativity — and the content ideas below can help you knock your content out of the park. Above all, remember that social media is supposed to be social, not boring or salesy. 

It’s like if you were sitting down with a friend you haven’t seen in a while. It’s going to be a much more pleasant visit if you show them the photos you took on your last vacation — not your encyclopedia of common household pests, don’t you think?

https://www.facebook.com/541879122868760/photos/a.597667927289879/1427933680929962?type=3

Show the People (and Pets) Behind Your Brand

One of the simplest ways to connect with your audience is by showing the living, breathing beings at your company. This method works no matter what kind of business you have.

You can make a seemingly boring topic much more interesting by showing the personality behind your brand. Do you have an employee who loves to rollerskate? A co-owner who grows his own vegetables and runs a YouTube cooking channel? An office dog who brightens up everyone’s day?

These are all perfect content ideas for social media!

Think back to that friend you haven’t seen in a while. What pictures would you show them from your phone? Hopefully, you gravitate to the photo of you standing in front of the Grand Canyon, not the screenshot of a coupon you snapped before grabbing a sandwich for lunch.  

Put On Your Teacher Hat

You have something to teach, so share your knowledge! Sometimes just explaining your product or service is enough to capture your audience’s attention. Examples of sharing your expertise might include:

  • How-to videos showing various ways to use your product
  • The history behind your product or service
  • A live video with insider tips 
  • Little-known secrets you’re willing to share 
  • Before-and-after photos showing the benefits of your services

Think about the FAQ you get all the time. Turn those questions into answers with engaging photos, captions and videos that your audience will appreciate!

Partner With Micro-Influencers

If you can locate micro-influencers — people aren’t necessarily celebrities but have an established social media following — you can ask them to share your story in their own words. Because micro-influencers already have followers who trust their recommendations, they’ll be more likely to want to buy the products and services those people are using.

These micro-influencers have the potential to expand your reach because they’ll be posting content to their own group of friends and followers. By simply talking about why they love your brand, they’ll help you spread the word and engage with new customers.

Read more: Top 5 Social Media Growth Hacks for 2020

Be Edgy

Give your brand a sassier tone of voice, and you instantly become more interesting. One brand that comes to mind is Merriam-Webster. 

While a dictionary might not be the most exciting product for some — and yes, every English major and editor out there is saying, “Huh? I LOVE the dictionary!” — the brand has become noteworthy for its quippy captions and retorts on social media.

You’ll need a good writer to sassify your content, so don’t be afraid to hire someone or outsource the work if needed. Rallio has a whole division of dedicated social media strategists who would be more than happy to get edgy on your brand’s page. (We live for this stuff.)

Need more inspiration for edgy content ideas? Check out a few accounts mentioned in this list from Time.com. Notably missing: Wendy’s. 

Put Culture First

Particularly in this day and age, people care about how you treat your employees. We’ve seen brands crumble before our eyes because their workers took to social media to air their complaints — whether about their pay, working conditions or other matters. To avoid this kind of public shaming, you need to:

  • Take care of your employees. Make sure they feel supported, heard and recognized for their contributions. A great form of recognition is highlighting them on social media!
  • Create the kind of culture where people want to come to work. The details of doing so are beyond the scope of this article. (Again, outsource if you need additional support to create change.) But bear in mind that with a positive employee culture, employees will naturally want to post about your company on social media (more on that below).
  • Implement a formal employee advocacy program. Create both a means and incentives for your employees to post about your brand on their own social media pages. Rallio can help you create this program, whether you have one employee or hundreds.

Be a Storyteller

Working on your storytelling skills is one of the best ways to improve your social media. Whenever you have something to post, think about the story of how it came to be. Share those stories with your followers. You’ll be amazed at how much they love them and how much engagement you get, especially with boosted content! Examples of “storytelling” content ideas might include:

  • The story behind the 90-year-old grandma who has visited your hair salon every two weeks for 20 years
  • The story behind the family heirloom you keep on your desk
  • A series of stories highlighting your employees
  • The story behind how your company came to be

Content Ideas Don’t Have to Be Boring

As you can see, it just takes a little creativity to take your social media content from ho-hum to exciting. You don’t have to look much farther than your own camera roll to find content ideas worthy of posting on social media.

Of course, we’re here to help if you could use some assistance breathing life into your social media. We’ve performed triage on many different pages before to help them grow their following, engagement and “fun” factor on social media. To learn more, see rallio.com.

Categories
Social

Top 5 Social Media Growth Hacks for 2020

So you took the time to set up your social media pages for your business. Great work! What happens next is critical to your social media success, and you’ll need the right growth hacks to make an impact.

Keep in mind, the single most important factors for your social media success are still:

  • Posting local content
  • Boosting content

You’ll need to keep doing both of those things even as you implement the growth hacks we suggest below. Essentially, all of these hacks should circle back to local content and boosted posts.

Obviously, there’s a lot more to talk about as far as local content and boosting. We suggest you read some of our other articles on these topics as well, such as:

In the meantime, try out the growth hacks below to take your social media presence from “meh” to great.

Growth Hack #1: Activate Employees and Micro-Influencers

The trends don’t lie: Nowadays, you have to get employees and micro-influencers involved with promoting your brand. Social media audiences are more likely to trust content and recommendations that don’t come directly from the brand itself.

You can activate these brand advocates in several different ways:

  • Partner with micro-influencers who have an established social media following. It doesn’t need to be huge, and they don’t need to be celebrities. In fact, content coming from “regular” people who have a moderate following will tend to be viewed as more trustworthy. When they promote your brand, they reach all of their followers — people you might not have reached if you tried to promote to them directly.
  • The same principle applies to your employee advocates. When they post about your brand, they reach all of their own personal friends and followers — again, people you otherwise might not have been able to access.
  • Formalize an advocacy program that enables your advocates to either share brand-approved assets or post about your brand. Rallio’s leaderboard and advocacy tools make it easy to track progress and reward your advocates.

Learn more: rallio.com

https://www.instagram.com/p/CDKV80mg47y/?utm_source=ig_web_copy_link

Growth Hack #2: Go Live

While Facebook and Instagram “live” features have been around for some time, they’ve become even more important and useful during the pandemic. This trend isn’t going away, and the sooner you take advantage, the quicker you can grow. Consider the following:

  • Businesses that have had to close their physical doors have been able to maintain or grow by going live. In-person classes, concerts and other happenings became virtual events with captive audiences that are using social media all day long.
  • Live video had already been growing in popularity before the pandemic, and the trend is only going to accelerate. Entrepreneur reports, “Go Globe estimates that as much as 82 percent of online traffic will be dedicated to live video by the end of 2020.
  • Getting your live video strategy up and running will help you immediately start appealing to your audience while also setting you up for success going forward. Even if and when COVID-19 is no longer a global and local threat, you will want to prepare for the possibility of future disruptions to business — it’s not out of the realm of possibility, as this pandemic has taught us. 

Learn more: 25 Live Video Stats Marketers Need to Know in 2020

Growth Hack #3: Mention Other Accounts

When you post, tag and mention other accounts and influencers whenever possible. When you employ this strategy correctly, you’ll strengthen relationships with key accounts and foster new connections. Keep the following points in mind to avoid any missteps:

  • Don’t simply mention a brand out of the blue just to try and get attention. Your mentions should be authentic. The simplest method is to mention your employee and brand advocates anytime they mention you. Repost their content in stories, highlight them in posts, basically return the favor when they post about your brand. This reciprocity helps you build a relationship and builds confidence among your influencers by rewarding them for their mentions.
  • You can also mention other non-competing brands when it’s a product or service you actually use and swear by. Again, don’t just mention for the sake of mentioning.

https://www.instagram.com/p/B9fz_Vun9Wu/?utm_source=ig_web_copy_link

Growth Hack #4: Get Involved in Conversations

When you post something, don’t think of it as a “mic drop” moment where you walk away and never have to return to that post again. Monitoring comments and interacting with your audience as they post is one of the simplest growth hacks — and you might actually enjoy it! Things to think about:

  • When someone comments and you comment back, not only does it help to build relationships, but it also improves your engagement on the account. When there’s an increase in engagement on posts for a page, your posts will get more visibility, particularly if you’re boosting content.
  • As a busy business owner, you might not have the time to dedicate to social media conversations. Rallio has Social Strategists who are dedicated to this very task, so you can always outsource to us if you want to make sure those important conversations don’t get missed.

Growth Hack #5: Check Up on Your Competitors

Your competitors presumably have social media pages — if they don’t, well, then you’re the one staying ahead of the game. Find out what they’re doing on social media so you can use that intel to inform your own strategy:

  • Navigate to Facebook’s Ad Library and search your competitors by name. You can also access a page’s ad history by navigating directly to their Facebook page; look for the Page Transparency link. Facebook will show you what ads they have running currently or ran in the past, the amount spent, impressions, demographics and other information about the ads. While you won’t know the results of these ads, you can at least get an idea of their advertising strategy. 
  • Bear in mind that you don’t have to do things exactly the way your competitors are. You might see their ads and think, “Hmm, I can do that better” (you probably can!). You might even see that they’re not running any ads at all (it does happen)! The goal is not necessarily to duplicate your competitors, but to discover your competitive advantage and differentiators.

Bonus Hack #6: Think Bigger

Your social media pages have the potential to help you grow your business if you maximize their potential. 

The growth hacks above will help you step outside your comfort zone and try things a little bit differently. It might just be the little extra push needed to help you grow your business the way you want it to.

Categories
Case studies

Lessons Learned From the Pandemic: A Conversation With Franchisees

If there are any lessons learned from the pandemic, some of them certainly come from business owners, who are navigating the current challenges day in and day out. Here at Rallio, we work with hundreds of different franchisees and small-business owners. And we’ve seen firsthand how these owners have dug down deep and pivoted in the face of a global health crisis.

They’re incredible humans. They’re everything you think of when you think of an entrepreneur: resilient, innovative, perseverant, courageous and strong. Our hats go off to them and to all our healthcare workers and others who are dealing with the COVID-19 crisis every single day.

Today on the blog, we wanted to give you a chance to hear from a few of these owners. We spoke with owners from Tutor Doctor, Pet Supplies Plus and Merry Maids — just a few of the brands we work with. Here, in their own words, are some of the lessons learned from the pandemic.

Lessons Learned on Weathering the Storm

Gaurav Dhir

Tutor Doctor of Courtice, ON, Canada

Facebook: https://www.facebook.com/TutorDoctorDurhamON/

This is a great topic that you are writing on. The pandemic has been tough on many businesses. We are one of the fortunate ones who seem to have weathered the storm. We are looking forward to emerging stronger on the other side. Below, I am mentioning some of the lessons learned from the pandemic.

Cash Is King

I know, I know, this phrase has been bandied around a lot in the last few months. But we really saw this play out in our business over the quarter gone by. We are lucky to have a strong positive cash flow business. Operating from conservative business principles, we used this strong cash flow to build a bit of reserve over 2019, the first year of our business. 

At the same time, we opened a savings account along with our company’s checking account. I made sure that all the cash that we did not need even for a few days went into the savings account. What this meant is that with our “float,” we were able to earn a healthy interest over last year that went straight to our bottom line (after, of course, paying the taxes). 

We also managed to build up a small buffer when the pandemic hit us. And the pandemic hit us hard. Our business was down over 90% for the Q2 of 2020, over Q1 of 2020. But we know we will live. It was our buffer that helped us. We have just started seeing some green shoots and things have started turning around.

Ask For Help

If you need help, please ask for it. In Canada (and I believe the same is true, south of the 49th parallel), we are lucky to be in a society that tries to take care of everyone. If you need help, just ask. Be it emotional, mental or even financial. 

Some of the things we did for our financial well-being were, we reached out to everyone who was our vendor in the business. We requested all our suppliers to defer and delay payments. 

Now, I am not talking about the small-business owners like my printer. I know that they, too, are in the same boat as us. But I did call my insurance company, phone company and even the bank and got payments in terms of fees, interest and charges waived or delayed. That really helped our cash flow. 

Also, I was very aware and updated about all the government support programs. All this while, I kept in close contact with my CPA, who guided me through the labyrinth of the various grants and loans available.

Use Your Time

It is very easy to feel self-pity or suffer from bouts of demotivation in a time as tough as we have seen during the COVID pandemic. But my wife and I decided that we will use this time to hustle and build something. We are new immigrants to the country, and failure for us is not an option. So while our main business was down, I used this time to start a blog. I was always passionate in the health and wellness space, and in April 2020, I took over https://www.helpandwellness.com/ and started building it. 

The blog started gaining traction, and we managed to monetize it to provide us with a small cash flow. We believe, you can either have internal locus of control and take charge, or have external locus of control and let the situation take charge. We preferred the former over the latter.

So, if you are struggling right now, do not despair. Look out there, to see what can you do to weather the storm? What costs can you cut? What expenses can you shave off? Is there a new line of business that you can start? Can you start a new side hustle that has the potential to scale? If you have worked hard to get your business to where it is, know that you have it in you to come out the other side of this crisis and flourish. Good luck!

Learn more: Cash Flow – How It Works to Keep Your Business Afloat

https://www.facebook.com/TutorDoctorDurhamON/posts/650742435511220

Lessons Learned on Pivoting

Tom Dammer 

Pet Supplies Plus of Sarasota East, Florida

Facebook: https://www.facebook.com/PSPSarasotaEast/

Obviously, curbside pickup and delivery have been huge benefits to our neighbors during this crazy time, and the value per ticket of those purchases is higher than an average in-store purchase. Grooming has been solid since other grooming shops were closed during the beginning of the pandemic and our grooming was open throughout. 

I did close early for a few weeks, and I found that to be a mistake. I learned from other franchisees that staying open regular hours throughout the pandemic provides neighbors confidence that we are there when they need us. Wearing masks and maintaining the cleaning procedures outlined by Pet Central provides neighbors with the reassurance that Pet Supplies Plus is a safe place for them to shop.

Read more: The Pandemic and Pet Businesses: How Social Media Can Help

https://www.facebook.com/PSPSarasotaEast/photos/a.116876306507392/139102187618137

Lessons Learned on Communication

Michael Blomker

Merry Maids of Albuquerque, NM 

Facebook: https://www.facebook.com/MerryMaidsofAlbuquerque/

The biggest lesson for me was to increase communication. That includes clients and staff. Use all platforms. Facebook, Instagram, Constant Contact, text and phone. The best way to ease people’s anxiety is to talk about it.

https://www.facebook.com/MerryMaidsofAlbuquerque/photos/a.1723549377708750/3185125918217748?type=3

 

What are some of the other lessons learned from the pandemic? We’d like to hear from you. Email your story to marketing@rallio.com with the subject line “Lessons learned from the pandemic, attn: Karen” for consideration in a future article.

Categories
Social

5 Easy Ways to Power Up Your Social Media Presence in One Hour or Less

When you think about tidying up your social media pages, you might immediately think it’s going to take exorbitant amounts of time. Well, we’ve got some good news for you. Improving your social media presence can happen in minutes, not hours. 

In fact, we’d bet you can perform some light housekeeping without a ton of time or effort. Making even a few small tweaks will instantly help you start making a bigger impact online.

Granted, if you invest a little more time on your social media presence — or pay an agency like Rallio to help — your results will be exponential. Rather than get overwhelmed with the idea of tearing yourself away from your business for a day, however, simply get started with the five power moves below.

Size Your Images Correctly

Every platform has its own image size requirements. For instance, on Facebook, you have a profile image, a cover photo and shared images — each with its own set of image guidelines. Your images will also look different depending on the placement and the device used to view them. 

Knowing the ideal dimensions, file sizes and file types will help you optimize images for each platform. It’ll also help you avoid having any part of your image cut off or uploading low-resolution photos that don’t display properly.

Rallio also offers a simple image editing tool if you need to crop an image or touch it up before uploading it. 

The link below has complete guidelines on image sizes for the different platforms. Once you’ve familiarized yourself with them, download the Rallio app to start posting! We offer both mobile and desktop technology to make it easy to post to your pages.

Read more: Your Bookmarkable Guide to Social Media Image Sizes in 2020

Facebook photos

Brand Yourself Across Platforms

Nothing says “branded” for your social media presence like having the same profile images across social media platforms. Whether it’s your logo or a branded image, make sure you’re using the most updated version on all your pages. 

That goes for franchises, too. Keeping a consistent social media image across all your locations builds brand awareness and makes you look more professional for your followers.

If possible, you should also keep your social media handles the same across platforms — like @rallio does on Facebook and Instagram. Even better, make sure it matches your website URL. This makes you easier to find and prevents anyone confusing you with a similar-sounding handle.

If someone already owns the handle you want, you can try reaching out directly to that account owner and see if they’ll let you take it over. To learn more, check out this article, “The Importance of Having Consistent Social Media Handles.”

For individual locations, keep a consistent pattern. For instance, if Rallio had individual franchisees (we don’t, but we work with a lot of them from other companies!), we might want them to use something like @ralliolosangeles or whatever the city name is.

Rallio makes this process easier for franchises because you can control everything from one dashboard. Need to update the cover photo for corporate, plus 400 franchisees? Do it in just a few clicks. Everything is centralized.

We also encourage brands to develop social media brand guidelines for themselves and their locations. Tell everyone what they can and cannot do on social media so everyone gets (and stays) on the same page.

Improve Your Profile

Your profile description and business information are some of the first things people see when they land on your page. Make sure it’s not only accurate, but also fully optimized to work hard for you as people are searching for businesses like yours.

Here are a few quick upgrades you can make:

  • Update your directory listings. Your hours, contact information and location need to be consistent everywhere your business information appears online. Using a directory listings service like Rallio’s will help you get this done in a few clicks.
  • Update your bio. Add keywords to make you more discoverable — a keyword planner like Google’s will help you choose the right ones. Work these keywords naturally into the text; don’t just stuff them in there, hoping something will stick.
  • Fill in every field. Don’t skip over anything — it might take more effort, but you’ll appear more professional and “on the ball” if you provide helpful details about your business.
  • Get creative with your bio, too. Your bio should represent who you are and what you’re all about in a fun, memorable way. Hootsuite’s guide gives you templates to get you started.

Instagram bio

Highlight Important Content

Take advantage of opportunities to highlight content at the top of pages. On Facebook, LinkedIn and Twitter, you can “pin” important posts up at the top. This could be a special offer or updates about your business. Maybe it’s an invitation to join your subscriber list

On Instagram, you can add content to Story Highlights after you post to your Stories. Create a fun Highlight Cover image for different sections (you can download an app or use Canva.com), and generate interest for people who visit your profile. 

For example, a fitness trainer who posts workouts to their Stories could create a Story Highlight called Workouts. This way, your Stories — which disappear from feeds after 24 hours — will still live on and potentially attract new business.

You can also update your website URL on Instagram to point to different types of content. If you have a new blog post up, add a link in your bio and point to that content in your Stories or in a post.

Automate Where You Can

Do the work to automate upfront, and then you won’t have as much upkeep to do over time. Facebook autoresponses to direct messages are one example. In Messenger, you can set up answers to frequently asked questions. 

Make sure you provide customer service contact information even if you have autoreponses set up. Give people a way to contact you if their question isn’t addressed properly by an FAQ.

Reviews are another opportunity for automation, but proceed with caution. Rallio lets you set up pre-approved messages you might want to send out if someone leaves a five-star review, for instance — maybe a simple “Thanks for the great review!” 

However, you always want to be sure a real human is monitoring these conversations. If someone leaves a one-star review and includes details about their experience, it’s not enough to say “We’re sorry you had a bad experience.” You’ll want someone — either on your staff or from our Rallio Local division — to craft up a response that helps to ease tensions with the customer.

Start Improving Your Social Media Presence Today

Do a little light housekeeping on your social media pages, and you’ll find they start working harder for you. Especially when you add great content to those pages, your social media presence has the ability to go from “meh” to “wow!” within a short period of time.

Categories
Uncategorized

5 Ways to Integrate Email Marketing With Social Media Marketing

Is email marketing alive and well? Or is social media marketing the only option nowadays? It’s a question on many a marketer’s mind, but it’s not one you necessarily have to answer definitively. 

Integrating your email marketing and social media marketing will give you yet another tool in your marketing toolbox. Instead of choosing one or the other, choose both, and you’ll increase your chances of reaching your target audience using different touchpoints. 

Both email marketing and social media marketing have advantages for businesses of all sizes. The combined efforts give you double the channels than what you would have if you used only one. 

With email, you have the advantage of growing an email list of customers who have opted in to receive your messages. You can send messages to them directly, strategically, and drive purchasing behavior. You have their names, purchase history and other data. You can retarget these customers and manage the entire lifetime of the customer relationship.

You can do the same with social media, just in a slightly different way. Social media has the advantage of reaching customers who are already online throughout the day. Targeted social media ads help you build brand awareness, capture their attention, turn them into followers, drive them to your website and likewise drive purchasing behavior.

Now imagine putting these two powerhouse marketing tools together. Instead of having them be separate entities, allow them to pair up and work harder for your overall marketing goals.

Read more: The 6 Most Important Social Media Metrics to Track for ROI

Email marketing and social media marketing can work together for your marketing goals

Tip #1: Add a Signup Form

If you’re a page Admin, you have access to various Publishing Tools to help you with lead capture — provided you have an existing CRM tool you’re using. Navigate to your Publishing Tools, and from there go to the Lead Ads Forms section. Click on Leads Setup, and you can search for your CRM tool, such as Constant Contact, MailChimp or HubSpot. The setup process for this integration will vary based on your CRM.

If you’re not a page admin, you can request that your admin walk through the steps above to add a signup form. You can also simply create a post with a link over to your website’s email signup form, and pin it to the top of your page.

Read more: Available CRM System Integrations for Lead Ads

Tip #2: Add Call-to-Action Buttons

With multiple options for collecting customer information, your social media platform gives you a lead generation tool for followers who come to your page. 

Aside from email signup forms, Facebook also offers several other possible calls to action. Again, you’ll need to be a page admin to make any changes to your page.

With call-to-action buttons, you can make it easier for customers to connect with you directly and initiate the buying process. One of the most important buttons is the Message button, which allows users to contact you directly through Facebook Messenger. You can also set up autoresponders that answer frequently asked questions and guide users to take the next step, such as emailing you, calling you or visiting your website.

There are other buttons you can add to your page, depending on the type of product or service you offer. For example, you can let users shop, book a service, start a food order or learn more about your business. This guide from Facebook walks you through the steps to add these types of buttons.

Furthermore, you can add these call-to-action buttons to your Facebook ads. Facebook walks you through the process in this article.

Facebook Messenger

Tip #3: Upload Your Subscriber List to Facebook

If you have access to your page’s Ads Manager, you can create a custom audience using your current subscribers. Navigate to the Audiences section and, under the Create Audience button, you have an option to create a custom audience using your customer list.

This way, when you run Facebook ads, you can create offers that specifically target people who have already opted in to your list. If you have segmented lists, you can further target different groups of customers based on their past purchases and interests.

Read more: Use a Customer List to make a Custom Audience

Tip #4: Run Retargeting Ads Alongside Email Marketing Campaigns

After you run an email campaign, you can retarget the customers who clicked through to your website. You’ll need to install a tracking code on your website to capture the information of those users. 

Then, run ads on Facebook that retarget those same customers. When those users go to Facebook, they’ll see ads for whatever they were looking at on your website. 

Ever wonder why that pair of shoes you were looking at popped up on your Facebook feed? That’s retargeting. 

Here’s a more detailed breakdown if you want to dive in deeper: How to Use Retargeting Ads to Gain a 200% ROI

Tip #5: Send Email Subscribers to Your Social Pages

Just as you’re driving followers over to your website, you can use email to drive traffic to your social media pages. This can be done in both subtle and overt ways:

  • Include icons with links to your social profiles in the footer of your emails.
  • Create social media contests with links to your social profiles to increase engagement. For example, you could create a branded hashtag and ask followers to tag friends and share content for a chance to win something. You can also partner with another business to increase your reach and the possibility of gaining access to a new customer base.
  • Share user-generated content from influencers not just on your social media pages, but also within your emails. Include links to your social media profiles.

What other ideas do you have for making sure your email marketing and social media marketing are working together? Click on the Share button for your favorite platform below and tag us with a comment! 

(And yes, that was us dishing out some cross-channel marketing for you. Hey, we’re a business, too.) 

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