The rankings are in, and for the third year running, Rallio has been named a Top Franchise Supplier by Entrepreneur magazine. This list recognizes top companies that provide services and support to franchisors and franchisees in 10 categories: Accounting, Banking/Financing, Franchise Broker/Referral Networks, Franchise Consulting/Development, Legal Services, Marketing, Merchant Services, Other Technology Services, Public Relations, and Real Estate Services. Rallio was ranked #7 in the Marketing category.
To determine who the Top Franchise Suppliers are, Entrepreneur surveyed more than 700 franchisors to find out which service providers they and their franchisees use, and what their satisfaction is with the quality, cost, and value of those suppliers’ services. Each supplier was scored based on the results of this survey. Rallio’s position on the ranking illustrates its position as a trusted service provider in the franchise community.
To view the full ranking, visit entrepreneur.com/franchise/top-franchise-suppliers. The list can also be seen in the September 2020 issue of Entrepreneur.
With three-year revenue growth exceeding 360 percent, Rallio has worked tirelessly over the past few years to fine-tune our franchise social media technologies and services. Our accomplishments are represented not only by the Entrepreneur Top Franchise Supplier listing, but also by our inclusion on the Inc.com list of fastest-growing companies, our client testimonials, and our continual efforts to offer best-in-class service and support.
Curious as to why franchises consistently choose Rallio as their Top Franchise Supplier of choice? Take a look at the top 5 reasons below.
Read more: What Does It Take to Be Ranked Among the Fastest-Growing Companies? 5 Critical Factors to Know
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#1: Team, Not Just Technology
Technology is great, but humans are better. Your social media management technology isn’t going to think of captions for your posts, curate hyper-local content specific to your business, and reply to your reviews using real, human responses.
We love technology at Rallio, and plenty of our clients choose to use our platform without our additional services. However, we’ve also seen time and time again that many of our clients need and want a personal touch.
Our Rallio Local clients are busy running their businesses, and they recognize they don’t have extra time they can dedicate to social media. Taking this huge responsibility off their plate allows them to focus on doing what they do best. Meanwhile, we can do what we do best — and help them grow their social media presence while we’re at it.
#2: But Also … Technology
The Rallio technology makes everyone’s lives easier, both for clients and our own in-house agency. Here’s a small sampling of what our platform can do:
- Provides one centralized dashboard with one login for all platforms. All your brand assets live here so you can easily find them. Syndicate, publish or schedule social content to your entire brand or a subset of locations.
- Gives greater control over your brand message. Implement permissions if you want content to go through an approval process, or allow franchisees to bypass those permissions.
- Captures customer feedback from major review platforms and allows you to respond from your dashboard. Easily track your brand-wide and localized response rates.
- Includes mobile technology to easily upload new images to your database. Activate employees with limited login capabilities to allow them to upload images and extend your reach on social media.
- Stack-ranks all of your locations to see who is performing the best on social media and who needs more support. Tap into insight on your brand averages, outliers and comprehensive digital reputation.
Our clients can choose to be as involved as they like, either using the technology to take control or pairing the technology with our local services. Our clients love having the freedom to choose the level of service that works best for them.
Moreover, COVID-19 has also taught us the critical importance of technology. Not only does technology keep us connected, but it allows us to continue providing the most cutting-edge innovations to our clients. The clients who likewise invest in technologies — like what we offer at Rallio — set themselves apart from their competitors.
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#3: True Partnership
We’re more than just a Top Franchise Supplier. We’re a partner with our clients.
To illustrate this point, we point to the current pandemic. When the COVID-19 crisis hit, Rallio quickly began to work with our clients to help them pivot. We saw an opportunity to guide them through the challenges. We shared our insights with them and enabled them to keep marketing themselves.
We weren’t doing this to make money. In fact, many of the tips and services we’ve provided have been free of charge, no strings attached. We simply wanted to see our clients continue to succeed.
We’re a team of people who care about our clients. We work hard for them because we, ourselves, know what it’s like to build a company from the ground up. Rallio started in 2013 with just our CEO and his co-founder running the show.
Through the years, we’ve grown and become successful — earning spots on Entrepreneur rankings and others — because we’ve stayed committed to solving our clients’ problems. If you were to walk into our office in Irvine, California, you’d see on the wall: “Don’t sell anything; solve people’s problems.”
Having a service provider with this kind of mindset allows you to rest easy, knowing everything is being handled for you. Rather than feeling pressured or anxious, you feel at ease. And that’s a priceless feeling, especially during these stressful times.
Read more: Why You Need to Keep Up Your Marketing Despite the Coronavirus
#4: Thought Leadership
Working with Rallio means you’re working with a diverse team of experts with backgrounds in content marketing, franchising, entrepreneurship, sales, social media marketing and other disciplines.
Our clients can count on us for the most up-to-date recommendations in social media marketing. Whether through our blog, our personal conversations between clients and strategists, or our Customer Support personnel, we do whatever we can to help our clients navigate social media.
Our Vice President of Business Development, Ryan Hicks, is also a Certified Franchise Expert. He runs the MODRN Business podcast and is actively involved in the franchise community.
Ryan has participated in several Springboard webinars featuring prominent brands. He’s also helping to organize the Springboard “virtual conference,” to be held Sept. 21-23, with 500 franchisors in attendance. Check out the full lineup of brands in this informative series: https://franchisors.com/webinars/.
Again, we’re solving problems.
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#5: Fun
Take a look at our @rallio Instagram account, and it becomes obvious that we’re much more than just thought leaders and experts. We’re a team that prides itself on a culture of fun, teamwork, mutual respect and innovation.
Our clients love working with us because we bring life to their social media pages. We’re all about making sure there’s no boring content getting posted.
We’re both highly creative and intelligent. Passionate and purpose-driven. We know which fork to use for a fancy meal, but we’re just as happy to put away a box of mac ‘n’ cheese. (Is this starting to sound like a dating profile?)
It’s simple. We’re fun.
The Significance of the Top Franchise Supplier Listing
Entrepreneur describes the methodology behind the Top Franchise Supplier listing as follows:
“The franchise industry is really much bigger than just franchisors and franchisees. There are a multitude of companies — commonly known in the industry as suppliers — that provide services that help those franchisors and franchisees to run their businesses successfully. And our annual ranking of the Top Franchise Suppliers seeks to recognize those that do it best.
To determine our annual ranking of the Top Franchise Suppliers, we surveyed more than 500 franchisors, from emerging brands that just got started to established companies that have been franchising for decades. We asked them to tell us which service providers they and their franchisees use, and to rate their satisfaction with the quality, cost, and value of each supplier’s services. We scored each supplier based on the results of the survey, and the top-scoring suppliers in each of 10 categories made it into the ranking.”
To us, the significance of this ranking cannot be understated. We’re excited that once again, our clients see value in our products and services. Our hope is to help even more new clients in the coming year.
View our press release about the ranking here.
About Rallio
Rallio is a powerful SaaS combining social media technology, creative services and employee advocacy. As the supplier of choice for franchise organizations and small businesses, Rallio enables brands to manage their entire social media presence, online reputation and online directory listings in one dashboard for all locations. Business owners can either take charge on their own, with easy-to-use desktop and mobile technology, or recruit the help of Rallio’s in-house agency. Rallio’s motley crew of social media strategists, brand managers, designers, producers, writers, engineers, geeks, freaks, change-makers and born leaders helps businesses ditch boring content forever and light up their social media pages.
